How to compete with companies that have lots of pages?

Link strategy for small sites

[spikedo55]

Ok, I need some help. Using the link: command in Google, I find that my two top contenders have many more pages linking to them. So I look at these links. Surprise, it's mostly their own pages. Now my site has most of my pages indexed and a whole lot of reciprocal links to other sites. How can I compete with this? Am I just going to have to keep developing new pages? Is that my only option?

[davewray]

Although it is wise to develop a lot of good, on topic content for your site, it will not necessarily give you top ranking. The #2 site for my main keyphrase search in Google is only a 3 page site, but has a lot of high quality, ON TOPIC sites linking to him using good Anchor text :) Don't give up just because you have a new or small site. I have a new site myself, but rank really well for some competitive terms already.

Dave.

[Oaf357]

I too have a small, relatively new site that I'm doing very well with.

However (of course), I want to do better with it. So in the coming weeks I'll be looking at how I can add more content to the sections I'd like to see improved rankings for and how I can best break up the "big" pages into numerous other pages.

This when incorporated with the "new" content will increase links throughout the site and to the sections I want to see improved rankings in. It will also create more space for affiliates and hopefully increase my profits.

[richardb]

How do you compare in the serps for your keyphrases, you can find sites with very few links beating sites with 1000's of links, e.g. "widget keyphrase"

Google SERPS PlacementNumber of external links
1 520
2 1
3 12
4 48
5 139000
6 196
7 330
8 194
9 95

Rich