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creating extra websites on related topic of main website

subdomain or own webdomain?

         

pardo

11:30 am on Jun 25, 2003 (gmt 0)

10+ Year Member



We arrive at a 'point' where we have to decide to grown our business towards more related websites. What are the major differences - besides extra domain names and server costs ;) - in the following two solutions?

1. www.extra-widgets-domain.com
2. extra-widgets.existing-domain.com

How about internal linking / crosslinking from Google's perspective?

GrendelKhan TSU

1:46 am on Jun 26, 2003 (gmt 0)

10+ Year Member



coool. I'm in the same boat.

I love to hear what the venerable WebmasterWorld members have to say.
(btw, sorry for n00bness).

:D

mil2k

6:20 am on Jun 26, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



How about internal linking / crosslinking from Google's perspective?

I would say don't cross link excessively in the initial stages of the new sites (if you go for extra domains). If you are thinking of sub-domains then use site search for sub-domains and Canonicals. These are not so easy questions and if you have to take a decision read through all those threads and make an informed decision.

GrendelKhan_TSU Stop being Apologetic :)

Marcia

7:07 am on Jun 26, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



pardo, is the additional product line closely related or on a different topic altogether?

If someone sells shoes, shoe polish or socks could go on the same site. Maybe even hats or gloves - still related. But if you're selling tennis rackets, better to have a different domain - unless you also sell a lot of tennis shoes.

One argument in favor of a completely different site is that they can be built and optimized differently and have their own directory listings. If one goes down in rankings and traffic, the other may carry someone through.

pardo

7:48 am on Jun 26, 2003 (gmt 0)

10+ Year Member



marcia,

we have a directory site and want to start subsites to attract more visitors within the same target user group. for example:

news.widgets.com
travel.widgets.com
widgets-history.widgets.com
store.widgets.com
travel.widgets.com

each subdomain will have content rich and unique pages instaed of just plain links with a description on the current directory / main site. The news site will cover categories in the directory so we can link to 'related' categories on the main site, the directory. From user's perspective very usefull.

But than comes my real question. Will those related links have more value from external domain sites rather than from 'internal' subsites.

Ofcourse I can build all internally but next from losing focus on the main site I think the value is bigger from external sites. On the other side, subdomains cut excessive costs for new domains and data traffic.

I would hope some members on the forum can share experiences with this topic.

don't cross link excessively in the initial stages of the new sites

mil2k, what is excessive? are there known percentages for this or for example internal linking amounts that are maximum?

GrendelKhan TSU

11:43 am on Jun 26, 2003 (gmt 0)

10+ Year Member



I think you answered your own question, pardo. You certainly answered it for me. lol

cost is actualy irrelevant to the issue of whether external links is better for PR. (as was your premise)
ie: assume new domain names and data traffic cost is not an issue....and again it just seems an issue of how google (or wherever) will read your other sites. But that's the google dance at its essence, no?

I think you state the most important point...building internally runs risk of losing focus (assuming their only purpose is building PR of the main site.) Unless the internal pages really are necessary content-wise, but then its a moot point. Cause at that point...you just do both. The internal subs are what they are, and the new domain pages are meant to pretty much for PR, ie. the new domain sites are just gravy if they dance well.

oh, and I really sorry, mil2k, for being too apologetic. :P jk.

btw...I just realized whoever owns widgets.com must be kickin butt for links....cause everyone always uses him for example. LOL.

mil2k

12:37 pm on Jun 26, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



mil2k, what is excessive? are there known percentages for this or for example internal linking amounts that are maximum?

It's difficult. Try reading this thread :-

Second Eigenvalue Of google Matrix [webmasterworld.com]

Warning :- Above thread Not for weak hearted and Mathematically challenged :)

Will those related links have more value from external domain sites rather than from 'internal' subsites.

I always believe that external links count more than internal links :) HTH.