Forum Moderators: martinibuster
2. I realize interlinking can be helpful in our overall ranking of all our portals but is there a way to map out how I can do it to optimize our portals as a whole and avoid being penalized in any way?
I understand that it is very important to have quality links that link to your site. Links pointing to you from a site with low ranking and low traffic are very close to pointless.
I feel interlinking our portals wil ensure quality. The question is how to optimize that quality.
Should sites withing the same state or province (in Canada) interlink?( ie. keyword relevancy is similar between sites)
If so, where does the interlink page exist?
How do we link to it?
we are trying to increase the link pop. of not only our site but the portals that we create.
we can not rely on real estate agents to request links on their own. For the interlinking we need a clear list picture of what we have to do to provide links automatically, while not reciprocal linking. But yet adding new sites to the linking scheme in a model that will improve the overall positioning of our portals in aggregate.
So I was wondering how static these interlinks need to be in order to facilitate new sites coming online.
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Kevin Karakochuk
[edited by: WebGuerrilla at 8:06 pm (utc) on April 30, 2003]
[edit reason] No Sigs Please [/edit]
1. For our interlinking efforts, I am looking for a clear picture on what we have to do to provide links automatically, while not reciprocal linking and constantly adding new sites to the linking scheme. I guess the question here is how static do these interlinks need to be in order to facilitate new sites coming online. Personally I would like to regen the set of links periodically (daily?, weekly?) which means the sites that are linking to us today may not be the same sites that link to us tomorrow. Would this impact search engines inveresly?
Automatic is not so good. The greatest hurdle here is "rapid change" in linking constucts and totally unpredictable. Although I understand the need to be efficient -- the trade-off is a rapid increase in invisible (in one way good) but the visibility I am referring to is noticeably within google's radar crosshairs.
If you are riding close to the edge -- that rapid change will red flag your site(s) and penalties may indeed be forthcoming.
2. I realize interlinking can be helpful in our overall ranking of all our portals but is there a way to map out how I can do it to optimize our portals as a whole and avoid being penalized in any way?
I am assume that you are referring to "interlinking" as in an exchange of links between 2 different domain with the benefit of the feedback loop e.g. linking to mainpage of the adjacent site rather than crosslinking an exchange of links directly to the backlink page.
You should avoid placing links on every page to another site - and always in the exact same place. Additionally, it is a far superior approach to link internally to a page about the partner site (a profile page) and have all links going here. Then link this page out as the interlink page (1 or few) and avoid any possibility of being penalized. NOTE: quality is far better than quantity, and in addition you are also theming towards the adjacent site.
I understand that it is very important to have quality links that link to your site. Links pointing to you from a site with low ranking and low traffic are very close to pointless.
I promised everyone at PubCon I would not be evil anymore - so I'll refrain. A PR8 page in a year could very well be PR2, and a PR2 page in a year could be PR8. That be said -- it is far easily to receive a link from a site with lower PageRank than High thus > take it.
Share some knowledge on how they can improve > and most will be very, very grateful > and a year from now you will have a pile of PR 5, 6 and maybe even PR7 links... without doing a thing.
I feel interlinking our portals will ensure quality. The question is how to optimize that quality.
Linking strategies particularly complex ones require enormous amount of planning to: 1. make them successful, and 2. keep you grounded from driving your site(s) right over the edge.
Honestly - the fact that you are asking these questions means you do not have the necessary skill-sets to pull this off > and need to seriously consider professional assistance > or a much longer learning curve. WebmasterWorld search function will help the latter > so you don't drive your site(s) out of Google -- learn from others and their penalized/banning tales.
Should sites withing the same state or province (in Canada) interlink?( ie. keyword relevancy is similar between sites)If so, where does the interlink page exist?
How do we link to it?
Insufficient information about each site(s) design to qualify an answer. As above > homework > planning is needed and lots of it.
we are trying to increase the link pop. of not only our site but the portals that we create.
This should not be your end goal > quantity of backlinks per site is simply an ego trip. Without a good distribute of unique inbounds (other sites linking and out of your control) and unique outbounds (sites outside of the common linked sites), your strategy will eventually get you penalized > I can guarantee this much.
we can not rely on real estate agents to request links on their own. For the interlinking we need a clear list picture of what we have to do to provide links automatically, while not reciprocal linking. But yet adding new sites to the linking scheme in a model that will improve the overall positioning of our portals in aggregate.
Sounds like an enormous untaking but as before > automatic link generation is the most efficient way to get banned > be very careful.
So I was wondering how static these interlinks need to be in order to facilitate new sites coming online.
Not sure I understand this one?
I worked with a client for nearly a year to work out the strategy for a complicated interlinking scheme, just between canonicals, not even other domains or hub/portals. He developed an incredible spreadsheet in the process. What I’m trying to say is that taking on a campaign such as you’ve suggested here without comprehensive knowledge well it’s probably good to follow as fathom suggests and seek guidance.
We are weary of the stories of woe, the gnashing of teeth and the cries of agony by members seen beating their heads against the wall repeatedly wailing about PR0. Now, I’m not sure that Google will ever again stir the pot as it did when the whole industry was hit but I hear about sites getting booted on a regular basis. Intent doesn’t matter either. Crying out that you didn’t intend to be a black hat it just turned out that way, well it won’t work. Sounds like we will get a chance to clean up our act if we do fall into the abyss so we’ve made progress with that, but what’s the point?
I’m ok with risks and taking chances, playing a few games but not without analyzing those risks over the potential benefits. Is it worth it to spend several months in the planning and strategy phases to minimize the risks to maximize on the potentials? For some industries that’s what it takes, others it simply isn’t worth the effort.
Yes, there are schemes to automatically generate links, in text form over multiple sites. From what I here it’s quite costly and extremely risky. If you have the money and want to chance it I’m sure someone will contact you.
You second question is appealing because yes, there are ways to link portals together that aren’t risky and shouldn’t cause you problems. All it takes is a link to each from each, even better if linked from relevant content to relevant content, utilizing the benefit of the anchor text. Linking relevant content I believe makes it less likely to cause problems. If you want me to go into those reasons I might be persuaded, ha.
It’s when we become overexcited with our linking, adding a link to each portal on every page of the site. That doesn’t help like you would think it might and it can hurt. Linking is a tool that can be used to build and enhance a site, if carefully planned for and executed, especially on a grand scale.
When linking relevant content we can look to the region, we can look at products, we can look at companies; the list goes on. I think it’s easier if you determine what the plan is first and then stay with that as you connect the sites.
