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Internal - External Link Ratio, Incoming - Outgoing What's Best?

Internal - External Ratio Incoming - Outgoing links

         

Hollywood

8:39 pm on Dec 7, 2002 (gmt 0)

10+ Year Member Top Contributors Of The Month



I have this on a report I am running of my site...

"44 Outgoing Links Internal Links 35, External Links 9, Internal/External Ratio 3.89"

What is the best number (Ratio) here to use for a website?

Anyone have any ideas?

Dante_Maure

10:15 pm on Dec 7, 2002 (gmt 0)

10+ Year Member



Whatever serves your visitors best. There is no generic guideline for this, as the answer will differ depending on the context of your site.

One thing holds universally true though...

You can always benefit from more inbound links from quality sites.

With only 9 listed, I would focus your attention there.

Hollywood

12:05 am on Dec 8, 2002 (gmt 0)

10+ Year Member Top Contributors Of The Month



Dante

This is 9 external links for my main page "index.html" not the entire site. Do I need more outgoing links? How many outgoing links should I have and should they have particular "Google - PageRank" scores like above 5/10 or higher?

Is more better? If so whats the limit to prevent problems?

Thank you for your time.

Ciao Ciao

Mohamed_E

12:38 am on Dec 8, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I think there is a misunderstanding here.

Hollywood is talking of outbound links. The ratio of internal to external outbound links has some effect on how Page Rank (for Google only) gets distributed within your site. It seems to me to be a pretty uninformative statistic.

Dante was making the point that inbound links from quality sites are very important. No doubt about that, but it was not part of the question.

Outbound links may be of value to your users, but do not seem to have any direct effect on how you are currently ranked. It costs you nothing to add outbound links, the search engines know it and hence do not give it any weight.

Hollywood

1:10 am on Dec 8, 2002 (gmt 0)

10+ Year Member Top Contributors Of The Month



Mohamed

Thank you, that makes me understand this a little better, makes perfect sense.

So we are not sure how this ratio would work? I just wonder why this software reports this information ""44 Outgoing Links Internal Links 35, External Links 9, Internal/External Ratio 3.89""

Ratio of 3.89? Not sure what to make of this?

Ciao ciao boys and girls - time to have a beer!

Mohamed_E

1:43 am on Dec 8, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



> I just wonder why this software reports this information ...

It costs the software writer one division, and presto, he has a statistic that none of his competitors have :)

To be more charitable, this statistic may be of use to those who carefully monitor the way their PR is distributed. But links are there primarily for your users.

In their Quality Guidelines - Basic principles [google.com] Google writes:

Make pages for users, not for search engines.

Many of us believe that this is the essence of successful SEO.