Hi All,
New to this forum so be nice. You can scroll to the bottom line questions below.
Background:
Running several ECOM sites in the Japanese market, biz is working in the YMYL environment. Some with master affiliates (do all marketing efforts with a white label site) and some we promote with our own team. This business is totally reliant on SEO since advertising is prohibited.
Last google updates hurt us pretty much but from analyzing our situation and comparing to competition I can say our weak spot is our backlink profile so we are now doing efforts in this direction. What I’m trying to figure out is the correct strategy to do this.
So what about the competition you ask ?
The impression I get from competition that they are mostly reliant on their PBN. I try not to mess with that, first - it demands a lot of resources (expensive) and second - I don’t want to mess with the big G too much, (I already had my experience with a manual penalty but that’s a story for another time). in addition I can see backlinks from miro affiliates as well.
So what’s am I doing ?
At the moment my efforts are all over the place with:
Guest posting - very expensive, and I have only English resources so I get juice but article is on the product/kw but in EN not JP
micro affiliates - (low DA sites) have blogs on platforms or on their own sites, links are with tracking id.
digital PR (limited kw for use)
my own team blogging on different platforms.(blog platforms)
outreach in the past got almost zero, but we will make new attempt.
so what’s the bottom line?
Are there any other channels/methods I’m missing?
Are there any tips ?
How important is the anchor text and LSI for quality of the linkbuilding?
Any productive comment will be appreciated.
