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Guest Post Link Building 2017

Should You Stick a Fork in It?

     
5:43 pm on Sep 7, 2017 (gmt 0)

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If you don't know what Stick a Fork in it means within the context of link building, then read this. [mattcutts.com] Very important.

Matt had a way of writing things between the lines. SEOs have a bad habit of reading too much into his casual statements. The above blog post was NOT a casual statement. It was an explicit warning about guest post blogging.

Did you know you can dampen an SEOs links and the SEOs would chalk it up to anchor text ratios and basically never notice?

How about that initial bump then drop? Wonder what's going on?

Did you hear how paid guest post links on major magazine sites stopped passing PageRank a long time ago?

Nobody's going to shame you for your opinion. We're here to discuss honestly and respect, to help each other and share.


What do you think? Fork or Spoon?
9:52 pm on Sept 7, 2017 (gmt 0)

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I think it's one of those situations where actions speak louder than words. What is the action? Well, would it be normal for person X to be writing content for you? or is this something that's being orchestrated with the intent of making gains.

Without reading between Matt's lines, it is fairly clear that Google is interested in giving a benefit to things that happen naturally. Guest bloggers have never been natural and more often than not are an attempt to play the system.

Sometimes it helps to do very little. Slow and steady, stay under the radar let things happen and be rewarded. The first key to having good content is having worthy content. Paid content, of any kind, requires an action. It DID work, but Google is not going to be played.

Mack.
10:55 pm on Sept 7, 2017 (gmt 0)

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One of the now (deservedly) retired SEO games. Guest blogging is no different than paid endorsement or infomercials. Next to no value or new content can be found. Pretty sure the fork is firmly stuck in that cold, dead, carcass.

YMMV. :)
11:45 am on Sept 8, 2017 (gmt 0)

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I still get requests each week, so, nobody listens! Most of the requests come out of sectors that still employ fifteen year-old tactics that have long been banished to the hall of infamy.
The way it was abused caused all the problems.

There's nothing wrong with a guest blogger, but the expectations should be for the content, and not the link.
Stick a fork in it for the links, but use the spoon for the the content, imho.
6:28 am on Sept 12, 2017 (gmt 0)

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Hi,

We still follow the GB method but not for merely getting links but building an authority. So now as it came in certain news, leading online news websites forbes, INC. have started adding no-follow link attribute to external links. So as Google came up hard on GB, and not giving much value to links coming from guest blog sites, more websites are going in Google direction to not affect there own value.

So as long as you do GB for content and knowledge its doing good, adding number of links to your website in the content wont work in near future.

Me personally still believe in GB as apart from getting some value, it build trust in the author and the associated website.
10:20 am on Sept 12, 2017 (gmt 0)

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Sujit is rocking.
;)
10:44 am on Sept 12, 2017 (gmt 0)

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WebmasterWorld Administrator keyplyr is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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I get requests all the time from various people wanting to contribute content to my web properties, only asking for a link to their bio or site.

I always decline. Not because I am against GB in principal, but because I write my own articles. All the content I publish is mine, I want it that way and I do well with it. If I accepted other people's work, then I couldn't say that.

Most of my competitors (if you want to call them that) accept articles and even promote contributing editors by name.

They have the advantage of a constant stream of fresh content, but IMO the value of having something of one's own is worth more.
9:54 pm on Sept 12, 2017 (gmt 0)

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May be off topic, and maybe I'm revealing even more of my ignorance of such things ... but ...

As far as outbound links in user generated content, how does guest blog posting compare to any other form of user generated content, like forums, review sites, event calendars etc?
8:06 am on Sept 13, 2017 (gmt 0)

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ken_b, the fork is definitely well engaged on those UGCs.
10:05 am on Sept 13, 2017 (gmt 0)

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WebmasterWorld Administrator phranque is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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how does guest blog posting compare to any other form of user generated content, like forums, review sites, event calendars etc?

most of those ugc links would be nofollowed by now...
 

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