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Email outreach from client or agency?

     
8:52 am on Oct 21, 2016 (gmt 0)

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Hey WebmasterWorld,
I have a pretty short question that probably isn't all that simple to answer.

From your experience (and if you can write your area and vertical), which is the best way to go about e-mail outreach regarding the sender information part of the e-mail (in terms of which one has the more chance to be successful, i.e. result in coverage/link/whatever):
a) send it yourself as the SEO/digital project manager for your client's website
b) let the client send it as the owner or marketer of their company's website (ofcourse, presuming that you help the client write the e-mail copy to ensure a higher success rate)

And yes, I'm aware that's the minor factor on the e-mail's success-rate. I'm also aware that e-mailing media people that don't already know you isn't the best outreach channel if you compare it to relationship building (I'm trying to leverage both) and in-person contact.

This is just me trying to improve one channel/part of my link development campaign.
10:38 am on Oct 21, 2016 (gmt 0)

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and if you can write your area and vertical


Specifics are not necessary.
12:17 pm on Oct 21, 2016 (gmt 0)

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Yes I meant this only "if someone wants to share" :) Since different locations in the world behave differently in interpersonal contact (on or offline)
2:28 pm on Oct 21, 2016 (gmt 0)

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Conversion analysis
It really depends on the type of campaign. Some campaigns it is ok to come from a company addy, like for influencer outreach type campaigns. It could even extend to suggest-a-link and broken link campaigns. However the downside is that there are variations to the suggest-a-link/broken link campaigns that cannot be adapted for use from a client domain.

Reputation management
The other consideration is the reputation management exposure which could result in negative online chatter.

Email blacklists
Then there's the real possibility of burning a client's domain by getting it put on numerous email blacklists. That could be highly detrimental to a company to have their entire domain emails blocked. There are ways to keep out of a blacklist. I've studied email spam algorithms in order to better understand how to keep an email addy alive (but it's not information I publicly share). What this means is that your options are limited when using a client's domain.

Additional considerations
There are alternative strategies that are superior to using a client's email addy that will actually push your conversion rate higher. Again, nothing I wish to discuss publicly though (sorry).
9:37 am on Oct 24, 2016 (gmt 0)

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I agree it's very dependant on campaign type and one should be aware of the blacklists.

I feel that for "10x content" type of outreach it is maybe better to do it from the agency e-mail (or maybe even my own private email, to not risk agency addy getting blacklisted).
 

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