joined:Sept 16, 2015
I have a pretty short question that probably isn't all that simple to answer.
From your experience (and if you can write your area and vertical), which is the best way to go about e-mail outreach regarding the sender information part of the e-mail (in terms of which one has the more chance to be successful, i.e. result in coverage/link/whatever):
a) send it yourself as the SEO/digital project manager for your client's website
b) let the client send it as the owner or marketer of their company's website (ofcourse, presuming that you help the client write the e-mail copy to ensure a higher success rate)
And yes, I'm aware that's the minor factor on the e-mail's success-rate. I'm also aware that e-mailing media people that don't already know you isn't the best outreach channel if you compare it to relationship building (I'm trying to leverage both) and in-person contact.
This is just me trying to improve one channel/part of my link development campaign.