What are the latest and most effective link building techniques?

[janiman]

My company has create a Brands website. The need me to bring it to top of Search Engine with some brand-name queries and some common non competitive keywords.
So after On Page i want to do some Off Page too. So what Off Page techniques are still working and have better impact on ranking?
Its not for traffic or anything else. My company just want their website to be on top with these keywords and that's why i can't argue with them. They have a marketing team and they just want me to do this.

What i,m thinking is Guest Posting, Press release submission, Social Bookmarks, Infographics and Article Submission.

[FranticFish]

Today's 'latest and most effective link-building' tactic is very likely to be tomorrow's 'awful mistake that I now need to fix'.

People today are trying to get rid of links they got up to twelve years ago. I know because I've been one of them :)

You're asking about TYPES of links. Instead, think about the REASON another site would link to you.

You sound pretty new to link building, and it's a big subject, so I think the best place to start here is to read through the Library for this forum. In the top nav bar - Resources > Library, then scroll down to the bottom and filter by 'Link Development'. There are some really good ideas in there.

[johnjpete]

Look at the broken link strategy I think you missed on that.

[FranticFish]

There's a good thread on that in the Library :)

[webmasterworld.com...]

[smallcompany]

think about the REASON another site would link to you

A fact that hasn't changed over the course of the years. I catch myself thinking about links, and swing (myself) back to thinking about a content that would cause a reason for linking (read interest).

[tangor]

I don't seek links. Never have. I don't deny them either. Never seemed to cause a problem.

If what I have is of interest to others that they want to link to it, then great, I've done my job. And that's exactly the same way I deal with those I link to (which aren't that many).

YMMV

But do keep this in mind: unnatural links can get you canned from G in a flash.

[lucy24]

not for traffic

There's a whole thread-- or possibly a whole forum-- lurking in there somewhere.

[wheel]

I've not had any luck with broken link building techniques, at least not in recent memory. Too much automation I suspect. If I found a broken link on a site that I was familiar with I'd mention it, but I personally couldn't be bothered doing broken link building today.

However, here's two for you, one is ongoing, one is an example of something I doing specifically.

1) make sure you have a 'news' tab on your site. I believe that reporters see look for this. In the last 5 years I have been on radio 4 times, on TV once, quoted in a book twice, and been in national newspapers and industry magazines probably 50+ times. Pretty sure the media goes to google, finds me, sees my news tab with links, realizes I give pretty sound bites, and gives me a call.

2) It's national 'blahblah' month in my industry. So I'm writing a blog post on a very popular blog in my industry. The article is using some basic math to disprove common knowledge around one specific product in our industry. So, nice link. But then at the end of the article I'm giving away 5 copies of an independent book plus $100 (the $100 is actually to be used towards implementing what I'm talking about in the article). To register, they have to publish a link, a tweet, or post to facebook a link to the article. Keep in mind, the article isn't published on my site, it's published on a very well read website in my industry. I see this as kind of a vicious circle - they 'enter' the draw by promoting the article. That brings in more readers to the article who may also want to 'enter'.