Link from main menu - good or bad?

External link Do Follow and no follow from home page

[Mishaelo]

Hi ,
I want to buy do follow link From home page from the main menu section that will link to my site. there is option that the link will appear as do follow only at home page and at the other pages the link will show as no follow that will lead to my site.

Is it good for Seo ? or this no follow link that will appear at all site pages, can harm my website?

Thanks!

[fathom]

The actual question that determines the difference is what the fee pay for. If you got a site review it would be ok to have a dofollow link.

If the fee paid for advertising you are buying traffic and that should have all NOFOLLOW links.

The motive for the "DOFOLLOW" link... if the intent is to specifically influence your page(s) rank in Google anchoring the link with a GREAT KEYPHRASE that can still get you into trouble. A single DOFOLLOW link from a single domain is too granular for PENGUIN to detect but also won't have much of an impact either. But repeating the process is a risk management call and the more you do it the more likely you will need to pay additional fees to undo what you just did.

So while there is obviously ranking value here there is also obvious risk... Best to do paid links purely for traffic, thus using the NOFOLLOW attribute so you get something for your money.

Clearly if a domain has useful traffic for advertisers they wouldn't risk their reputation offering a package as you described to patrons. The negative impact of lost Google Trust is equally damaging to the seller. Although a single advertiser isn't worth much thus the reputation damage might not be so noticeable.

[tangor]

I'd look at the value for the user (their site and yours both) to see if it is even worth having in the first place. If the only way you can get a link from other site is to pay for it, you need to determine if the cost is worth it against a possible penalty.

You might have only one link from other site, but if that site is in the business of selling links you can bet the search engines know that and value that link accordingly.

[rominosj]

Buy a link for a single month. No contracts. Then analyse bot visits from that link. If GYM do crawl your site constantly from that link, you have a good source. If not, as mentioned by Tangor, maybe it is a site tha GYM already knows only sell links for profit, and offer no content to visitors.