Welcome to WebmasterWorld Guest from 34.204.203.142

Forum Moderators: martinibuster

Message Too Old, No Replies

Links from manufacturers

     
8:23 am on Jul 13, 2015 (gmt 0)

New User

joined:July 13, 2015
posts:2
votes: 0


Hello,
does getting links from manufacturers whose products I'm selling violates Google guidelines? I mean most of them are even added to their pages without my knownledge.
Example:
1. Epson adds me as reselling partner on their page with "follow" link. Its a valuable link for a customer, hardly spam or link buying. It is possible that a client browses printers, chooses one and then searches for a authorized reseller nearby
Is linking like this OK? I'd like to reach to other manufacturers of products that we are a trusted reseller, but Im not sure is it white hat. Should it be "nofollow"?

I noticed recently and I got a link from Adobe site with DA=93. Also "follow". By getting just one link with that much value I should expect spike in my position in SERP? If so, would it be only for "Adobe" related pages or globally for my site?
8:50 am on July 13, 2015 (gmt 0)

Senior Member from GB 

WebmasterWorld Senior Member piatkow is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Apr 5, 2006
posts:3463
votes: 69


Take off the tinfoil hat. This is how the web is supposed to work.
9:04 am on July 15, 2015 (gmt 0)

New User

joined:July 13, 2015
posts:2
votes: 0


your post answers none of my questions...
12:13 pm on July 16, 2015 (gmt 0)

Moderator This Forum from US 

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Apr 13, 2002
posts:14939
votes: 496


I agree with piatkow. I will expand on what was posted.

Links are supposed to be earned. The way to earn them is by providing value. Within the context of links, the definition of value is the usefulness, importance, trustworthiness and worth of your web page. When a site like Epson links to your site they are endorsing your site because it is trustworthy, important, useful and/or worthy.

That is what piatkow is referring to with the statement that the link you described is the Internet working as it should. In other words, the link you describe is a natural link.

You have good cause to be afraid if you are actively building links. But there is no reason to fear if you are not actively building links. Over the years I have spoken with many CEOs and business owners who claim their innocent businesses were penalized without having built links. But with a few probing questions it usually turns out that some link building did in fact occur. In other words, people self-deceive and reports of false-penalizations may be exaggerated.

I have been doing site reviews for about thirteen years across a wide range of business niches. I have yet to encounter and "innocent" penalized site that did not have errors or bad SEO associated with it. A site that gets penalized is usually penalized for a reason. Thus, when it comes to links, you can be assured to be safe if you aren't actively building links. The worst than can happen is that some links your site naturally attracts are discounted as irrelevant or of little ranking benefit and won't count, either negatively or positively.

That leads to another phenomenon that I call, Ranking Where You're Supposed to Rank. It's a state of ranking poorly because ranking poorly is where the page deserves to rank, even though the publisher believes the site merits better ranking and lesser sites outrank it. That's not a penalization but it is often mistaken for a penalization. I won't detail the reasons for a Ranking Where You're Supposed to Rank issue, but it's usually a combination of poor/few links and on-page SEO issues (sometimes something seemingly as innocent as deploying Classic SEO across the site, like hammering long tail keyword phrases in the title tags, etc.)

By getting just one link with that much value I should expect spike in my position in SERP?


In general the short answer is no, you should not expect a spike in SERP position.

The PageRank meter in the toolbar used to correlate to increases in ranking. But that ceased to be the case at least ten years ago. Majestic has a useful metric called TrustFlow that organizes backlinks by niche. TrustFlow shows you how relevant a backlink is and infers why it may or may not be a valuable. It's one of the most useful metrics I have ever encountered for learning why a link is or is not valuable.

Nevertheless, in general a single link will not spike a SERP position. However that depends on the competition and the competitiveness of the phrase you are trying to rank for. Ranking a site is far more complicated than matching keywords on a web page or matching keywords to anchor text of your inbound links.

I've got to run now, but I hope I've answered your questions.
;)

mb
2:57 am on July 21, 2015 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member fathom is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:May 5, 2002
posts: 4110
votes: 109


does getting links from manufacturers whose products I'm selling violates Google guidelines?


The direct answer is NO! There is nothing wrong with them.

But their value to you would likely be low to mediocre.

Links are supposed to be earned. The way to earn them is by providing value. Within the context of links, the definition of value is the usefulness, importance, trustworthiness and worth of your web page. When a site like Epson links to your site they are endorsing your site because it is trustworthy, important, useful and/or worthy.


Clearly the link isn't for searchers nor visitors of the "link to" website... so EARNED implies what value did the readership at Epson or Adobe get? You have to ignore the value you get to grasp this concept.

The PageRank meter in the toolbar used to correlate to increases in ranking. But that ceased to be the case at least ten years ago. Majestic has a useful metric called TrustFlow that organizes backlinks by niche. TrustFlow shows you how relevant a backlink is and infers why it may or may not be a valuable. It's one of the most useful metrics I have ever encountered for learning why a link is or is not valuable.


In general, PageRank hasn't changed much.

In theory, I hypothesized back in 2011 that a link anchored with "click here" is no more or less valuable to ranks no matter what domain it came from so long as the page acquiring the link isn't the page desiring ranks.

The fact that Google a year later launched PENGUIN reiterated my hypothesis if & when you start using the external link anchor text as an unnatural link.

Let's say that is a blog post and that blog post got 100 natural links (I commonly denote these as click here links) but you really don't care about the ranks of the blog post, you desire ranks for some commercial product that generally doesn't get links based on it own merits.

The dampening factor in PageRank devalues it by about 15% per hop or link generations. Mathematically you can still acquire residual PageRank from 20 hops away.

Getting 100 natural links to your blog post is 85% (of accumulated PageRank), a 2 link hop is 72% (a link in your blog post to your commercial product is still worth 72% but now you have the added value of using unnatural link anchors here because they are navigational links and NOT paid links). Thus even if the anchor text is considered unnatural if linking off-site it is quite natural for on-site use.

A 3 link hop is 61% in a blog format there are commonly 2X 3 link hops (category page and the homepage of the blog) and a 4 link hop is 50%... would be like posting recent posts on the homepage of the website.

Now your commercial page that generally can't get links off-site are getting proxy links from a blog twice or three times removed from the linking source.

The PageRank meter in the toolbar used to correlate to increases in ranking. But that ceased to be the case at least ten years ago.


That isn't completely true. Webmasters got so hung up on the idea that ranks were as easy as watching a green bar they purely focused on a single aspect "external links" and ignore all the value internal ones offered.