Trying to look like the rest of the 'I don't do SEO' trees so I can hide in the forest continues to be my strategy. Except now the forest in my industry are big multi-national corporations/brands. So here's what I'm thinking for the new year:
1) Joining big dollar organizations that have a directory of membership. Not BBB stuff, industry orgs that petition government regulators - associations that costs thousands to join. that places me in the link circles of the brands. 2015 will be the first year where I will pay substantially for links like this.
2) continued with the media. I might beef up my media page to make me more discoverable in searches. For me, media links are the new '.edu'.
3) Continued guest blog posting, but only on blogs in my industry (so the entire blog content is in my niche, and their backlinks are also from my niche).
4) free products/services for people in my industry. Linkbait targetting my competitors. I have a few competitors who link to me, even more use my site.