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Broken Link Building- beneficial or harmful ?

         

abhijit12a

10:34 am on Aug 14, 2014 (gmt 0)

10+ Year Member



can any one please explain me what exactly broken link building is? and can we used it for seo? will it harmful or beneficial to my site?

martinibuster

3:32 pm on Aug 14, 2014 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



In a nutshell it's informing a publisher of a broken link and suggesting a link of your own to replace it. Check out the Link Building Library [webmasterworld.com], there is a discussion about broken link building there that goes into detail, as well as many other posts about the fundamentals of link building.

As far as it being beneficial or harmful, if done incorrectly it can be not useful at best and harmful at worst. There are ways of doing it that can cause a lot of problems. So if you're new to SEO then maybe you need to back up and get to know the fundamentals before proceeding.

LandonB

5:01 am on Nov 20, 2014 (gmt 0)

10+ Year Member



I believe that broken linkbuilding is still a viable strategy for link development. But moreso, I think that the time you will spend doing this form of strategy would be better spent on social media where you can reach out to customers on real time.

wheel

9:54 pm on Nov 24, 2014 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I've tried broken link building in the past. Never had much luck that I can recall. I'm sure there are isolated places it works, but I've found other, easier ways than this.