50% of links brand name, rest a variety of 30-40 kws/variations

Overheard at SMX West 2014

[martinibuster]

Here is a link to a ost that was publicly shared in Facebook. [facebook.com] It was a paraphrase from a session at SMX West 2014.

When building links, Page One Power recommends: 50% of links brand name, rest a variety of 30-40 kws/variations ‪#‎smxwest

I wasn't there so I can't comment on the veracity of that quote. But there it is. What's your opinion on assigning a percentage to anchor text?

[mromero]

Cannot see the FB post now.

[CainIV]

We use the same percentage, give or take, but also factor in industry aggregate levels.

[Crush]

Yeah agree. Even more and the rest with longtail and very small % exact.

[fom2001uk]

I feel the same way about this as I do about keyword density - it just doesn't make sense, there is no magic ratio. The main thing to focus on is avoiding money keywords. Keep it simple, keep it natural.