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50% of links brand name, rest a variety of 30-40 kws/variations

Overheard at SMX West 2014

     
3:09 pm on Mar 12, 2014 (gmt 0)

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WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Here is a link to a ost that was publicly shared in Facebook. [facebook.com] It was a paraphrase from a session at SMX West 2014.

When building links, Page One Power recommends: 50% of links brand name, rest a variety of 30-40 kws/variations ‪#‎smxwest


I wasn't there so I can't comment on the veracity of that quote. But there it is. What's your opinion on assigning a percentage to anchor text?
2:59 am on Mar 19, 2014 (gmt 0)

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Cannot see the FB post now.
6:32 am on Mar 19, 2014 (gmt 0)

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We use the same percentage, give or take, but also factor in industry aggregate levels.
10:15 am on Mar 22, 2014 (gmt 0)

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Yeah agree. Even more and the rest with longtail and very small % exact.
4:31 pm on July 6, 2014 (gmt 0)

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I feel the same way about this as I do about keyword density - it just doesn't make sense, there is no magic ratio. The main thing to focus on is avoiding money keywords. Keep it simple, keep it natural.