Are there any websites that discuss link building and how to improve ranking for particular keywords. I read a lot of stuff online that was posted back in 2008 and Google is every changing.
These days, I read a lot of stuff... people say that your anchor text needs to display your domain. Like, if your site is bigtimeshirt.biz and you want to rank for "custom shirts", you'd go with "custom shirts bigtimeshirt.biz". Others tell me that is not true, that "custom shirts" simply needs to point to bigtimeshirt.biz.
A lot of other people tell me that link building means nothing. That all Google wants is a site with nice rich content and a good social media campaign.
I sort of believe the content and social media part, but then again a lot of my competitors don't even have Facebook or Google+ pages, haven't updated their site in ages, and content is lacking with sites that are like 8 to 10 pages deep at the most. Still, they destroy me.
I continue to write good content on my site and post to Facebook, Google+, Twitter, etc. The only thing I'm not doing is link building because it's so hard to find places that will link to you. A lot of people try message boards, forums or blog comments but most of those block external links.
For the longest time, I thought toxic links were holding me back from ranking for any external links or ranking in general. Back in November, I was running at 50% toxic which was awful. After numerous disavows, that number is down to 5% or 44 toxic links. Still, when I pull up a list of healthy (not even suspicious) links there are very few... 48 (more than toxic though).
Out of the healthy, the anchor text is like my domain or CLICK HERE or VIEW SITE.
I really need help on getting anchor rich back links, unless Google is stepping away from that.