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Forum Moderators: martinibuster
Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop... So stick a fork in it: guest blogging is done; it’s just gotten too spammy.
[edited by: martinibuster at 10:15 pm (utc) on Feb 15, 2014]
Grownups: The way to get natural ciations is good content.
Marketer: I know that.
Its time businesses stop fixating on tactics like link building. In the Air Force the term “target fixation” refers to a situation where a pilot concentrates so much on the enemy they’re trying to shoot down, that they lose situational awareness, allow enemy planes to actually get behind them and take shots at them.
Too many SEOs have lost situational awareness. If you’re building links today, do so as part of a direct traffic acquisition strategy. Not to boost rankings.
[edited by: martinibuster at 3:00 pm (utc) on Feb 10, 2014]
“Build It And They Will Come” Doesn’t Exist
Link Building is Obsolete
Though quality content creation can make link building easier, it does not mean that proactive link building shouldn’t be part of your content marketing strategy. Publishing quality content should result in links based on its own worthiness; but, that is often not the case.
[edited by: martinibuster at 2:15 pm (utc) on Feb 17, 2014]
Eric Ward's story about doing SEO for the Sochi Olympics seems to really deserve being told.
1. Create a state by state list of schools.
2. Craft an email outreach template
3. Press the send button.
[edited by: martinibuster at 5:27 pm (utc) on Feb 20, 2014]
...social networking and community is a content distribution channel that can drive search as well as awareness of content to be linked to. For example, I’ve heard about numerous tools and resources through Facebook, LinkedIn, Twitter and Google Plus and then linked to those resources from our blog within an article.