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Lazy SEO Guide to Link Building

     
11:21 am on Sep 3, 2013 (gmt 0)

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What is your advice to the Lazy SEO who wants to build links but doesn't have time for link building?

The morning might be a tough time for link building. Devote a half hour a day, after lunch?

Best strategy for minimal effort link building
Which kind of link building strategy would you recommend for a low effort link building campaign?

What do you advise for the lazy SEO who just can't get around to building links but actually wants to build links?
1:32 pm on Sept 3, 2013 (gmt 0)

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Low hanging fruit
This is the first stop for many link building campaigns. It's the logical starting place for a Lazy SEO Link Building Strategy. Wake up under a tree, reach for a fruit, then go back to sleep, right?

Directories
Does it get any lazier than this? DMOZ, Yahoo, BOTW.ORG. Stop. You might pull a finger muscle. Take a nap. Move on to next targets when you wake.

Niche lists
Blog directories, top resources lists, lists of useful sites. Stop. Have lunch. Take another nap. Wake up. Call it a day.
1:48 pm on Sept 3, 2013 (gmt 0)

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Connections
call all your friends who have sites. Ask for a link.

Write
of course the obvious, spend a day writing (find something that went viral and redo it at the least).

Trusted Related Blogs
comment on related blogs
5:45 pm on Sept 3, 2013 (gmt 0)

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Create something scrape-worthy with your links embeded.

Press releases

If a site has suitably high traffic create a "link to us" page.

When you add an outbound link send the site owner an email. Try not to make it look like a 90's link request.

I now ask for a reference to my site as opposed to a link.
6:25 am on Sept 4, 2013 (gmt 0)

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Fixing links to your site that 404
8:49 am on Sept 4, 2013 (gmt 0)

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WebmasterWorld Administrator buckworks is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Set up some ordinary ad campaigns to drive traffic from PPC, banner ads, etc..

As people start seeing your content, once in a while someone will link to it without being asked.
11:20 am on Sept 4, 2013 (gmt 0)

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Oh buckworks, that's a good one to play around with.

"niche keyword" + blogs


Bloggers looking for other bloggers to link to will find your site that way. Even better if the landing page is a list of the top blogs. Bait. :P
2:37 pm on Sept 4, 2013 (gmt 0)

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good one to play around with


FWIW: In my experience and with my kind of sites it would take ten or twenty thousand visitors to score a free, do-follow organic link "from the wild".

So, it's not worth running ads at a loss, but running some campaigns at break-even to drive traffic can augment other link-building efforts.
 

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