If you're an in-house SEO, you may understand me.
Here are the facts of my daily life:
*Industry that everyone hates
*Must build several dozen of links a month
*Ridiculously strict criteria (PR, DA, Alexa and all other metrics that my boss has read about in the "SEO guru" blogs)
*I must not provide compensation to the webmasters (and I'm not talking about buying sidebar links or anything similarly ridiculous)
*The sites must not contain references to "guest blogging", "advertising" and similar stuff.
I've always done high-quality so I have no issues with that, but when you add high volume in the mix and keep the salary at the same level, there is a problem.
The main issue I encounter when going through the list of linking opportunities is that the big and good sites don't need my stats, research, infographics, guest posts or whatever original content I might offer them because they're fully staffed. They might take something from me but they will expect something in return :) (think dollars)
Don't get me wrong, I often get positive feedback regarding the stuff I've created but the compliments are usually followed by "but since your site is of commercial nature, we require that you......"
With the smaller, privately owned sites, 98% of them will not match the criteria set out by my boss. And those that will match the criteria will have something like this in the sidebar: "Hey, my name is Jenny, I'm a part-time-blogger-part-time-mom and you can send me your guest post and I will give you an SEO-friendly link in exchange" You get my drift.
So, my question is, am I just a big crybaby predisposed to moaning, or is there something wrong with the whole concept of my employment?
[edited by: adder at 7:19 pm (utc) on Jun 17, 2013]