Aquiring Backlinks for ECom Site

[WillG]

I have been a member here for several years and have read many post on link building. I have learned much and tried to deploy many of the things I have read. I am building a new ecom site and I am struggling to come up with a good way to attract links. I am not really adding new content other than products. Since it is a commercial site many links I could go after seem to be out of reach. Can anyone share a few ideas on where to start?

Will

[FranticFish]

If I'm another webmaster, why should I link to you?

Are you
(a) the only site on the internet that sells these products?
(b) a comprehensive resource on what you sell (so FAQ, reviews, installation guide / video, troubleshooting, product / price comparison, site assistant or other customer aids)?
(c) a recognised expert in your niche who networks in your business community on (and off) line and publishes interesting/funny/contentious/analytical/newsworthy content in their blog?

A - probably not, very few people are
B - but anyone can do this
C - and you can become this

If you haven't already, take some time (took me 2 days) to go through the library here. There are tons of good ideas.

[ChrisKent]

WillG, This is a problem I faced during my first launch. A few ways to find/acquire good links are:
1) Review websites(reseller ratings etc.)
2) Organization (BBB)
3) If you are dropshipping or wholesaling talk to your brands most have where to buy pages
4)Even if you don't have original content you should know a fair amount about your poducts. Reach out to bloggers for guest post with stuff like buying guides, professional reviews etc.

[WillG]

Thanks Guys

I have reached out to local BBB listings in my state. Like most things I do prefer to let a problem percolate for a few weeks or months and come up with a long term strategy based on recommendations. In the time between coming up with my grand plan I have worked on building a social presence.

[jakebohall]

Have you thought about creating "how to" videos for your products? This will give you something helpful for the communities to promote within your social presence.

You should definitely think of ways to add new content (other than products) that will help you stand out from every other website that is selling the same products.

You could also look into broken link building strategies as a source for identifying content you can create.

[martinibuster]

Jake, the how-to videos is an excellent strategy to take. To extend the suggestion, make preparations for those videos to start ranking for your keyword phrases. So create those videos in a manner that will encourage traffic to your site.

Be sure to title those videos in a way that includes the keyword phrases you'd like to rank for but not an exact match for those keyword phrases. Then in the description be sure to place a call to action or suggestion to visit your site or site page. ALSO be sure to include a call to action within the video itself.

This is called the Piggyback Strategy. Old school stuff. Good suggestion, Jake!

[Planet13]

If you were to create those videos, would you then host them on your site only? Or would you host them on youttube / vimeo / other third party sites?

If you had them on third party sites, how would you use them to drive traffic to your own site?