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[edited by: martinibuster at 2:28 pm (utc) on Mar 4, 2013]
“By combining best practices in content marketing and new authoring tools, we will help brands target exceptionally relevant authors and conversations at a scale that was not previously possible,” said Deanna Brown, CEO, Federated Media Publishing. “FMP finds relevant conversations and Zemanta offers authors unique ways to give their content more engagement, greater relevancy and extended reach.”
“The products we create together will bring tangible revenue to independent writers,” said Bostjan Spetic, Zemanta’s CEO and Co-Founder. “We believe this is a major next step in building the blogosphere as an alternative to traditional media.”
... hmmm , still makes me nervous.
Is the editorial choice a publisher exercises without payment, strong enough to be within Google's threshold of not moving the goalposts to redefine "paid" or "networks".
There have been plenty of disqualification in the past with regards to things like reciprocal links, automated footer links , etc etc many without payment and many with editorial choice involved. Some were arguable, others blatant, but in this age of Penguin is it really worth the risk?
There is a non-reciprocating system called Zemanta that is better. You pay per impression to Zemanta.
over 7m incidents of "Enhanced by xyz " in the Google search results
In my experience, Zemanta is a great way to assist in building a natural link profile. You provide them with a feed of content from your site, and they recommend it to publishers authoring "semantically relevant" content.
I have used Feedbox (double-check this, I'm not sure it's still whitehat because I haven't used it for a year) and Outbrain for blogs. Mind you, this is not money-traffic. More like browsing traffic, but if you sell stuff that appeals to lolcats and beliebers, you might get something tangible out of these networks.
If the network has that level of scale, then Google will already have assimilated these imho
@martinibuster, with all due respect, are you sure about this?