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- look at link attributes for footprints: position on page, anchor text, incontent, there's more.
Oh yes there is - all the sites you get backlinks will meet the original criteria from the crawler were sites were selected to be contacted. That's a footprint. And it's probably a footprint a mile wide too.
Inevitably there are only so many ways to develop links, that some will *always* be patterns
Some sites are scholarly, and you would expect university professors to link to them...
Bloggers probably would be more likely to use the writer's name / publication's name somewhere in the anchor text
Wikipedia has no problems ranking on commercial terms
If you're using any kind of system, adding a random factor doesn't remove the underlying pattern. And if/when Google decides to look at that underlying pattern and devalue it while perhaps inflating the value of some other factor, that's when you run into problems.
Shaking things up a little... Is it possible that dot edu links aren't such a good thing for a commercial site, IF a dot edu sends Google the signal that your site fits into the Scholarly Query Bucket and not the Commercial Query Bucket?
You'll likely find that left to their [blogger's] own devices, they'll just use your company name.
Point is, as soon as you use an artificial system, there are recognizable patterns and you've reduced diversity.
And Google's smarter than you. they're also better looking. And have more money.
Using a link analysis excel which shows you all percentages for competitors along with exact keyword percentages and brand percentages helps.
If I were a financial planner, I would tell my clients to diversify. Buy stocks, bonds, real estate, gold, diamonds, T Bills, pork bellies... just diversify for safety.
Using a link analysis excel which shows you all percentages for competitors along with exact keyword percentages and brand percentages helps.