For some reason one of the presenters at last weeks pubcon decided to call me a 'link hustler' about 5 times during their presentation. I'm sure I have no idea what they're talking about.
Anyway, I'm planning on taking some of my tips from pubcon and sharing them for free. And by 'free', I mean in exchange for links.
For example - remarketing in Google adsense. This blows me away, I'm going to start doing this in the new year I think. In my industry, visitors either buy immediately, or in almost exactly 90 days. But I'm pretty sure none of the advertisers are doing remarketing - even though some of the best sources of conversions will be those people who visited their site 90 days ago.
So I know a software distributor in my industry who retails to just about everyone in sales. I've got a call in to him to discuss this with him. My base line of attack is a small article on this in his monthly newsletter that gets published on the web, along with a link.
However - and I don't quite have this noodled out just yet - but what I'd like to do is turn this information into links from the software distributor's clients - my competitors. I haven't quite figured it out yet, but I'm sure thinking about it. Maybe I'll offer a teaser in the newsletter, and a more advanced version if they call me, at which point I'll give them the further information in exchange for a link.
So link building tip - take what you learned at pubcon, and start sharing it in exchange for a link. This is one of the ways you can get links from competitors.