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News worthy content

5:27 pm on May 24, 2011 (gmt 0)

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Little help here. I'm creating a new service intended for no other reason than to be linkworthy from authority sites. And to get the word out about it, I intend to do press releases. Maybe even fire off stuff to industry magazines. I may actually get some coverage.

What are your thoughts on two things:
1) does anyone do this generally? I know there's crappy 'every 90 days' PR services, but I don't do that. How does one generalize news development while sticking to quality?
2) tips on getting newsworthy items out through traditional niche news sources (not the NY Times, more like the podunk niche industry news) like small magazines, monthly industry publications, etc?

Despite this being a 'new, first ever' service that I'm creating, I'm not doing it for the service. The point is strictly to get authority links from my niche, i.e. I expect industry orgs, gov't etc may link to me. Heck, might even get an honest link from DMOZ :).
6:32 pm on May 24, 2011 (gmt 0)

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Isn't there a site like "help a reporter out" where you can kind of submit news "leads" to different reporters in the hopes that they will pick it up and write an article about it? Kind of like a press release, but more open, I guess.

The thing to know about reporters is that they are generally A) Lazy, B) Busy, and C) competitive - did I mention that they are lazy? So if you were going to target certain reporters and certain publications, you should have a pretty good idea of how you want their story to "read" ahead of time. The more you can pre-write the article and spoon feed it to them, the happier they will be.

Just as most of the content on the web is re-spun hash, most of the reporters out their just recycle stories from other sources. So if you can figure out what sources those reporters are getting their "inspiration" from, and get your news releases there, then yo have a pretty good chance of your info "going viral" among journalists.

Also, most reporters I know like to drink beer; Having been a journalist for four years, I can suggest that one shouldn't overlook this very important fact.


By the way: Is the new service that you working on related to the government-related domains you picked up that you mentioned in another thread?
3:35 am on June 6, 2011 (gmt 0)

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Use carefully crafted queries to scale back the working list to start with.

Then develop the angle and write templates.


Analyze & Eval.
9:52 pm on June 20, 2011 (gmt 0)

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I think point 1 is a major challenge to the industry as a whole, if you figure it out - let me know!

2... use a content marketing or PR specialist in that industry.
9:28 pm on June 21, 2011 (gmt 0)

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use linkedin to find your targets, hard work but someone has to do it.