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They have some algorithm that detects reciprocal linking and might downgrade your sites ranking.
why are you trying reciprocal link building just try 3 way link way link building so you can get valued links to your website while your OBL should be zero.
just try 3 way link way link building
But on the other side, there are no positive ranking effects either ...
The problem with link exchange is there is a page called links, maybe once on the homepage, then the links pages may be split up into several categories and so on......very little value.
[edited by: martinibuster at 6:40 pm (utc) on Jun 24, 2011]
primarily getting one-way links from authority sitesIn e-commerce, who is the authority site? The best ranked? The most popular? I tend to be a few spots back from the brand merchants selling widgets. Even though I only feature blue widgets from across the web (no selling), and I have many of the authority website's widgets on my site, I am not sure they will want to help me rank better.
I would rather go and purchase a link somewhere.I am tempted but with Panda, going to hold off.
Long and short - in my opinion, some reciprocal links, to on-topic related resources is perfectly fine, if the purpose is to add value.I want to get my name out in my niche, other widget sites. So yes, I too think it is a good thing.
- pages that were link exchanges but the host didn't focus on giving out anchor text links, just site/brand with a paragraph of text for eachThat is what I asked from this service. I have seen my ranking floating up just a bit after using them. Nothing big, but slowing floating up.
- VERY closely related to the sites industry
- site itself passed our quality specifications
In e-commerce, who is the authority site?
I am tempted but with Panda, going to hold off.
I don't know if this will work for you, but for our ecommerce site that sells brand name products, getting a link from the manufacturer's site (who doesn't sell retail) has been a boost.
Panda seems to deal with on-page content. the Sites that are said to be the big losers were primarily content farms, and google has said that panda would be targeting "shallow" content.
Authority sites do not mean competitors necessarily. If you want to develop strong links...
I have tried link exchange and most of the time I failed to do..that's why I don't like link exchange...