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If you've been getting away with buying links from a quick-buck, automated link broker, Panda -- probably sooner than later – is likely to flush your rankings down the tube along with the rankings of all the other "fish" on that broker's sucker list.
Fortunately, Google recognizes this. It understands the underlying logic that you, as the proprietor of a top-ranked, high-authority site, will only bestow links on other far-above-average, ultra-high-quality sites. And having bestowed that link, would you NOT want a link back? Of course you would, you'd probably insist on it since the link would provide a quality value-add to your customers and might aid your site's ranking.
do you know something we don't, or is this just another guess?
have you checked your banklink profile
Panda is bad, maybe crippling news for link and content fakers, farmers, spammers and their customers.
If you've been getting away with buying links from a quick-buck, automated link broker, Panda -- probably sooner than later ï¿½ is likely to flush your rankings down the tube along with the rankings of all the other "fish" on that broker's sucker list.
Are you over your paranoia regarding relevant link exchange?
I'm not discounting the idea, I'm convinced my site tanked because of this (wasn't Panda though, was 12th Jan - a pre-panda clearout?).
To those whitehaters that never tried to cross the fence it may seem like a bliss but I tell you wait a bit just to be told to wait a bit more. The game hasn't changed in the favor of whitehaters. It just changed. And the ones that were profiting by buying links will just profit by buying what will put them back where they were. All the amassed profit made by buying links in the past will just be invested in other parts that will surpass a broke whitehater any day. It's all about resources.
[edited by: jeyKay at 7:13 pm (utc) on May 4, 2011]
But in terms of link building, Matt Cutts has been saying this all along; Have content that is so GOOD that people will want to link to it. They will want to associate themselves with your site in some way.
and it has to not only be thoroughly researched, it has to be SEXY! It has to be something that gets people excited!
I am still unsure what is truly considered "white hat"
I admire your skepticism... but I have made my living based on being a "broke" whitehater, albeit, I am still unsure what is truly considered "white hat". But my point is that even broke webmasters working from their living room apartment can outrank a big budget company any day if they use their brains rather than try to use their wallets. If you ask me, its obvious what Google wants...it wants useful sites for users. All the other things (links, onsite seo, etc.) is noise. Yes you need it, but if you make delivering something unique, useful and of high quality your priority, I say you will win the race and stay ahead.
As for the little guy beating the whale, sure, there are always chances to pick up the crumbs.
Then the question is, how did the other little guys become whales in the first place?
so if you are able to spend five times as much on content than the farms spend, maybe there is a different business model out there that will be more effective than SEO?