I have the opportunity to exchange link with my number one competitor for the keyphrase 'widget games'
He is number one in google and I am in the top 10.
He is only dealing with 'widget games', while I have a much wider target. I am very interested in this keyphrase but as he is more specialized on this I wonder if that will benefit him more than me ?
In general, Should I exchange link with someone ranking higher than me ? ... or not ?