We have been working on this website for over a year now. The main keyword was on 20th page of Google when I started out.
Now 4 months back, we got this Keyword ranked on 1st Page/ 8th Position in Google. But since then doesnt matter how hard we have tried to bring it in top 3 results, its position has not improved. The good news is that the position has not decreased as well. We add articles to the site frequently, link building is also going on. What else can we do (off-page seo or link building) to bring this particular keyword on top. What should be the approach to bring a keyword from 8th Position to 1st in Google.com.
We build around 100 links for this site each month. Do we need to decrease the monthly links? Do we need to build only High PR links using targeted keyword as Anchor text?
Its a well designed E-Commerce website. Around 20,000 pages google shows in result of site:website.com
Please suggest what do you think would be right approach to solve this issue. I've waiting more than 4 months to see it on top. Article marketing and Link building is all off-poage work I've been doing.