You know how it goes, you work online so you get to be the free webmaster for every tom dick and harry site that knows you. I got volunteered to be the webmaster for a local sports club who are running a national championship event. And because I opened my mouth (always a bad idea) I got volunteered to be on the corporate sponsorship fundraising committee.
Here's what I came up with. I think this might be duplicable for some of you SEO folks.
I'm going to offer web sponsorship levels. Now that's nothing new - lots of that stuff out there. Pay a fee, get a page of content plus some incontent links.Check.
But I'm going to have one of those pages for my site too, and I want the greatest value for it. So here's the next two things I'm going to do in addition:
1) I am going to heavily promote the site asking for links from every other site in the industry. I'm going to ask for links for other clubs to register for the event, anything I can think of. The more backlinks I get to this site, the better my sponsorship page does.
2) I've contacted the club who did the event last year and got the domain. Then I archived their entire site (including their sponsors from last year) under a 'past events - 2010' link. Now I'm going to set things up so that the club that hosts the event next year can easily update that to keep the domain live, while archiving the 2011 site - which includes my sponsorship page.
In the end, I'm setting myself up for a permanent link, and from a non-commercial website about a national sporting event so I should be able to get a some high end links (.edu's links from places that have clubs for this sport anyone?).
Thoughts? Is this repeatable?