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Link profile for local businesses

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11:09 pm on Oct 12, 2010 (gmt 0)

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For link building campaigns for local businesses, how is it imperative to have different link profiles? Let's say you are to perform link building campaign for 2 or more local branches of your company that are located in the same CBD (eg. cheap hotels melbourne, therefore they will be competing for the same keywords).

Obviously you will not submit links to the exact same set of targets otherwise their link profile will be exactly the same.

What is the best way to go about this?
4:42 am on Oct 13, 2010 (gmt 0)

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Are there differences between the two? For instance, is one more upscale, is one more residential, is one in a unique neighborhood? If there are differences then you may want to pinpoint those differences and see if that can lead to different kinds of links or even different kinds of people that visit one or the other.
4:51 am on Oct 13, 2010 (gmt 0)

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Welcome to Webmasterworld, Cruxo!

Are the branches that diverse from the parent company? If so, build that way... otherwise, the branches are the same company and should enjoy the same linking effort.
5:52 am on Oct 13, 2010 (gmt 0)

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Hi Tangor, thanks for the welcome.

Both are exactly the same. My company is a franchise organisation. The franchisees have the same exact website based on our corporate site template. Content is uploaded via CMS and the only content they can change is the headings (& sub-headings), body copy and partner links. Otherwise the rest is exactly identical. So I guess same linking effort is ok?
 

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