I have had a very difficult time finding one way links.

[amythepoet]

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System: The following 2 messages were cut out of thread at: http://www.webmasterworld.com/link_development/4151507.htm [webmasterworld.com] by martinibuster - 10:26 am on Jun 23, 2010 (utc -8)

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Hi, I am in a highly specialized field and I have hand picked links from years ago and have kept them current. they are reciprocal. I have had a very difficult time finding one way links. I do everything myself, without a script, It's all research and takes a very long time to do.

My question is two fold

1. are reciprocal links, to reputable people in my niche good to have

2. How do I find good, reputable one way places to link to? I have gone through as many directories as I can find and most are garbage,

this is tough and I want to learn how to do it

thank you for any help you can give me

[cnvi]

I am in a highly specialized field..

Would you mind disclosing what highly specialized field you are in?

[wheel]

Hi, I am in a highly specialized field

Branch out. Create a list of fields that 'touch' your field and start mining those for links.

Suppliers to your field. Clients in your field. Researchers in your field. Everyone upstream from your business, everyone downstream.

Here's an example. Say you make windows. You start looking for websites that have anything to do with glass - any kind of glass, right down to art glass. Same with vinyl (windows are framed in vinyl commonly I think). That's the 'upstream' manufacturer side. Then look downstream and look at the construction trades, building designers. In fact, have a look at a window and see what's 'around' it. Buildings, house, plumbing, electrical, and so on.

Research to do with glass is next, because you gotta get into the research arena to get some good links. Now you've got the whole world of physics open up to you, how light refracts through glass, etc.

Lather rinse repeat. Check out all those areas for places to get links.

More generally the idea is this. You get some over the top quality content, then start looking in those above areas for people to give you links. It's not easy.

[wyweb]

Branch out. Create a list of fields that 'touch' your field and start mining those for links.

Suppliers to your field. Clients in your field. Researchers in your field. Everyone upstream from your business, everyone downstream.

Excellent advice.

[cnvi]

Put a note in the corner of your website's homepage indicating you are actively soliticing link partners. Doesn't mean you have to link with every site that asks to link with you but just by putting the word out that you are actively looking for link partners will generate one ways that are hoping you will link back. You might think this is an odd strategy at first but I can tell you I have been doing this for 9 years and it works.

[mack]

Amy within a field there are many different ares. Think slightly broader than your specific niche and this will give you a larger sector of the net to target. The power of a one way link is far greater than a reciprocal link so you are doing the right thing by perusing one way links.

Unfortunately link building is never an easy task. What you need to do is find suitable sites then build up some sort of rapport with them. After this you can try and persuade them to link to you. It used to be a lot easier, now pretty much all sites are very guarding of their "precious" link juice.

Here is a link to a great recent thread by Receptional [webmasterworld.com...]

Mack.

[amythepoet]

ok Mack, I'm on it! and I will read the thread

thanks, now you say reciprocal links are not as great as one way links, i understand that and I will think in broader terms, but if i got a few new reciprocal links, would that be ok too?

[cnvi]

now you say reciprocal links are not as great as one way links, i understand that and I will think in broader terms, but if i got a few new reciprocal links, would that be ok too?

It's so easy to say "get one way links - they are better - you need to get one way links" but getting one ways is difficult for a typical ecommerce website.

Unless you are breaking published search engine guidelines on obtaining links such as by purchasing them or participating in some scheme where site a links to site b and b links to c and c links to d and so on, obtaining one ways will always be difficult because most websites will not publish a link if they cannot get a return link.

There is alot of misinformation on the web indicating that search engines discount reciprocals but this is not true. Most websites will not provide a link if they cannot get a link back (link exchange). As long as the link exchange is relevant and as long as you are getting links in a slow/normal volume (avoid high volunme full duplex products that guarantee links), there is absolutely no problem with obtaining links through reciprocation. The links are counted and they are factored into your rankinks. Also do not forget link building is a branding and traffic building function. And in many cases a decent link exchange will not "expire" like a paid link does.

I would rather obtain 100 quality relevant links through reciprocation if needed than purchase (or play some other game that violates SE guidelines) 100 relevant links that will expire when I stop paying.

Relevant reciprocation still works.

[ZydoSEO]

Read Wheel's response above... Then reread it... Think... Reread it... Think... Reread it... ad infinitim.

Some of the best advice you'll EVER get for finding sources of good links.

Once you know the sites you'd like to approach, then comes the hard part. You have to research the site, get creative, use marketing skills, use sales skills, etc. to come up with an "angle" that you can use to convince that webmaster they "should" want to link to you.

Typically, this means giving them something (maybe tangible, maybe not) in return for a one-way link.

Perhaps you can design some widget they can use for free on their site in return for the widget linking back to your site.

Perhaps you tell a supplier you'll buy more products from them in return for a link or refer others to them.

Perhaps you can write content for their site (a guest blog post, an article, etc.) in return for being allowed to embed a link or two within the post or article pointing back to your site with your targeted keyword phrase as the link text.

Perhap you simply participate as a regular commentor on a blog, build a relationship with that blogger over time, until they decide to reward you with a link on their blog roll.

Perhaps you send a sample widget to the site owner for free and ask them to check it out and let you know what they think. You don't even have to ask them to write a review. The are always looking for something to write about if they blog, and you just provided them a topic of their next post.

Do NOT simply send them an email asking for a link. If you're going to ask, at least find out how to meet them at a conference first or get them on the phone or get refered to them by someone you both know, etc.

There are TONS of angles you can take... The best links typically require effort and time, but once you get them they are golden.

Read a lot of Wheel's old posts... He finds lots of unique angles to use for link building.

[martinibuster]

I agree with ZydoSEO. eCommerce sites can get one way inbounds on the strength of what they offer. Even if it takes putting up a blog and publishing quality content that has a hook, is memorable and unique, offering customer service that is the best, offering a return policy that leads the industry, whatever. Outside of the PP&G niches, I have yet to meet an industry that didn't have an angle to play for one way inbounds.

Also, cnvi states, reciprocation is useful. There are many strategies for acquiring links and reciprocation is but one of several strategies, as Zydo implies. It's important to not get hung up on one strategy but to incorporate multiple approaches. Building links involves approaching it via multiple angles, even if it's limited to finding free one-way links.

[Hoople]

A concept labeled here once as 'join your neighborhood' comes to mind.

My first suggestion to 'join your neighborhood' is to find the 'authority sites' in your niche and obtain links from them. Some people have created their own neutral authority sites to effect the inbound link. I've done two of these in somewhat related niches (To each other, not yours.).

Secondly Wiki's for you are good choice, especially since your product might also be known by your given name. Many wiki's out there, not just the obvious one. Don't think of it as a 'vanity page'. The 'who created the product' in your case is highly linked to your products' value.

Third in 'joining your neighborhood' is to look at the back links of your competitors. Within them is most to all of your niches 'authority sites'. Some to many of the remainder are high quality members of your niche. Don't duplicate them ALL exactly as there is some 'link noise' of low to no value linkage. Some here have stated that linking to this 'link noise', however tempting can be a slight negative factor with G.

[warner carter]

Have you looked into Guest Blogging? Find blogs that could be interested in information you can provide and offer them good content with a link back to you. A lot of times the traffic from the readers is as good as the link. Only supply 100% original content of the best quality you can make.

myblogguest com is a place to check too.

The links from Squidoo com I have done show in Yahoo as pr6
I also use blogger and other similar. I post unique content with niche keywords in the hopes people in my niches will read it and visit me, much like using article directories.
Traffic targeted by interest and Links is better than just links in my opinion.

Amplify com has been getting some surprising results too. It is social and links items I clip and comment on into several of my social places. Getting people to find you and link to you and tell friends is a big part of the picture too.

In spite of what some say, LOLCATS do not actually surf the net, nor can they read, even though they are much cuter than most people. The point is its people people people and people; your mission, should you choose to accept it, is to engage them. {this sentence will self destruct in 30 seconds}

I use article directories too but only if under 30K Alexa and PR4+

[tangor]

One way links, my uneducated understanding, is having someone else link to me.

Best way for that to happen is I have better content than they do.

I don't beg, cajole, or even send a message. THEY link to me because I have the better content (and they are honest and don't just rip it and put it on their site). Not saying there are not ways to make some of that happen faster by contacts, but in my (admittedly long in the tooth Old School) experience those unrequested links are the best of all... the ones you did not seek out.

YMMV

[kamleshverma]

Just find related website to your niche and then email them for link exchange request or send me them request to place your link. Few websites always interested to place useful links in their resources page.

[Alan_Mater]

Getting one-way links is the best form of backlinks. You have to use link bait to do this like having giveaways e.g. free report, free ebook as these are very useful to lots of people provided of course you have good quality stuff. If so, many people will have no problems just mentioning about your website and giving you a backlink. You can also do guest posting to top blogs and if your post is excellent, you can similarly expect many people to link to the post giving you lots of one-way links.

[Alan_Mater]

I started a blog contest once and it was quite successful in getting me many one way links. Just be creative to think of some contest rules that require people to link to you in whatever form and fashion with your anchor text. However you should get many big blog owners to be your sponsors with attractive prizes so that there is mass participation.

[mydeafdog]

You can try to put yourself in the shoes of the webmaster your trying to get a link from, do they have a FB or twitter account? you could follow or like them and sort of work out what makes them tick..