I helped a friend make a little blog about his divorce, and a couple of days ago it started to go viral. It is a pretty funny little blog, and it made the front page of college humor, reddit, and a bunch of others. He had 25,000 visitors yesterday and will pass 30,000 today (up from 300 before it all hit). He has been called by numerous radio shows and two TV shows about appearing on their programs.
I am reasonably confident that this thing will burn out pretty soon, but what can I do to maximize it (for him) and help my site (besides the link I already have on it). My friend is planning to make a book from his blog, and has already talked to one publisher.
Who has been here and done this? Help!