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What should I do with viral traffic?



10:47 pm on May 13, 2010 (gmt 0)

10+ Year Member

I helped a friend make a little blog about his divorce, and a couple of days ago it started to go viral. It is a pretty funny little blog, and it made the front page of college humor, reddit, and a bunch of others. He had 25,000 visitors yesterday and will pass 30,000 today (up from 300 before it all hit). He has been called by numerous radio shows and two TV shows about appearing on their programs.

I am reasonably confident that this thing will burn out pretty soon, but what can I do to maximize it (for him) and help my site (besides the link I already have on it). My friend is planning to make a book from his blog, and has already talked to one publisher.

Who has been here and done this? Help!


2:31 pm on May 14, 2010 (gmt 0)

10+ Year Member

so it was picked up by Fark today. Hope the server lives.


3:33 pm on May 14, 2010 (gmt 0)

5+ Year Member

YOu may want to put some google adsense ads on it to monetize it in the short term.


10:52 pm on May 14, 2010 (gmt 0)

10+ Year Member

we have adsense, we have hosting donated for a small banner ad, the question was more about long term value to promote my site. 60,000 people so far today. Maybe for some webmasters around here that is not much, but it is the biggest volume site I have ever been involved with.


10:39 am on May 15, 2010 (gmt 0)

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

It will die down and blow away. Like the guy who did a great flash site about being unemployed after the dot com implosion years ago. Didn't hear about him? He was in the NYTimes and elsewhere. The point is, that kind of notoriety is generally shortlived and is not directly related to monetization so it's not going to help the campaign to monetization.

One of the biggest mistakes people make is to chase traffic instead of chasing converting traffic. There is a difference. Venture capital types still throw money at growing traffic, but not adsense adverstisers. They know better. That kind of traffic does not sell widgets. The question of how to sell a widget is at the heart of the montetization question, not traffic. ;)


7:27 am on May 27, 2010 (gmt 0)

10+ Year Member

One of the biggest mistakes people make is to chase traffic instead of chasing converting traffic

I was thinking more in terms of link value to my ecommerce site really. Not traffic to this internet fad site. Although it only took 20 days to get to 400,000 visitors and 1,000,000 pageviews with 10,000 backlinks from major media type sites.


8:52 am on May 27, 2010 (gmt 0)

WebmasterWorld Senior Member sgt_kickaxe is a WebmasterWorld Top Contributor of All Time 5+ Year Member

Wave at it.

Sell the site to an impressionable buyer if you can.

Today it's all about the mullet site. It makes the most money if it's business in the front and party in the back. What doesn't work in general actually does work on bigger sites. If you tried to grab all amazon product pages for example and tried to make that the core of your site you'd see 3 visitors a day from search even with 500k+ pages. On the other hand if you have a solid brand that has (or had) a solid feature people found useful you can set up a "store" section full of 500k+ amazon products and you'll make a fortune. Just remember that it takes a business front to pull off a great party in the back.


7:01 am on Jun 19, 2010 (gmt 0)

10+ Year Member

I like that mullet analogy.


3:21 am on Jun 22, 2010 (gmt 0)

10+ Year Member

No one has bothered to actually read what I posted. This is a dumb little site that has garnered a lot of attention. There is no real way to monetize it, and it is not even mine to monetize. I simply helped to set it up. As a result, my friend has some gratitude and will let me promote myself in any reasonable way on his site.

There are no mullets, nor any amazon clones going on. There is simply a lot of traffic, with a lot of backlinks to my friends site. I could never get CNN to link to me unless I set myself on fire - this site has been linked from CNN, MSNBC and a whole lot of others. It has faded, but hit a high of 80,000 visitors one day and now does about 6,000 a day. It is interesting to note that the largest amount of visitors are coming from Facebook, and not from Google. Search only represents about 20% of the traffic. All the search terms are variations on the site name - more than 4000 at last count.

I have simply decided on a text link back to my site. It is not in context, since there is no comparable context - it is just a link from my friend as a thank you for my help on his site. I am surprised that with all the talk about link bait and every other trick in the book, that nobody had anything better to offer for suggestions. Oh well, that is how things go sometimes.


6:31 am on Jun 22, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Why not create a small 'related' site and point your link to that?
You could offer a free report on the topic in exchange for the email address and then promote other products in the backend.


8:28 am on Jun 22, 2010 (gmt 0)

WebmasterWorld Senior Member tangor is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

This kind of traffic has little value... I wouldn't expend a lot of time or angst over it. Flash in the Pan kind of thing. Difficult to grow and even more difficult to keep once the "wow" factor has worn off.

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