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Awards Ceremony As Link Development?

5:09 pm on Mar 30, 2010 (gmt 0)

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Hi, we have been toying with an idea for a while now and just wanted to get some feedback. I believe this isn't a new idea, but we mainly want to check there will be no negative SEO impactions.

We run a fairly big online store (we are not the biggest in our industry but have built a good reputation over the last 10 years) and are thinking about holding regular awards ceremonies where sites in our industry are selected and given an award for, for example "best site of the month". They will receive a nice glossy certificate via post, a physical prize and most importantly a seal (image) that they can display on their site which links to us (it will be a webmaster friendly copy and paste code). Obviously this is the main reason for the awards - getting relevant sites to link to us.

The seal/link may also contain a 'verify' button that links to us and confirms the site has actually won the award. The hope is that once the awards take off we will have an area on our site where people can submit their site to be considered for an award.

Still in the ideas stage at the moment but it would if anyone has any feedback or advice then I would appreciate it.

Thanks in advance.
6:23 pm on Mar 30, 2010 (gmt 0)

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I've little experience with this, other than when I see the opportunity to win awards for websites, it's generally got little to do with awards, and everything to do with some type of promotion or money making.

Ultimately web awards bore me, I don't bother with them. Not sure if they'd be worth the work.
6:04 am on Apr 8, 2010 (gmt 0)

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Impactions, that will get you some attention right there.

Web awards can be worthwhile so long as you put a lot of effort into making the system fair and trustworthy. If anyone who asks can get one it becomes worthless.

I strongly suggest you write a review of a site to acknowledge why you gave it an award and that your web badges from other sites link to their individual reviews. People who would pretend to have gotten the award will be hard pressed to fake a page on your site too.

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