I have been a frequent visitor to this site over the last couple of years but rarely put up posts. I have a couple questions regarding press releases for new applications to an existing website (if I've chosen the wrong category for this post, I apologize).
First, let me provide an overview of our site. It has been online for a little over a year and has been hitting around 30,000 uniques per month over the last 4-5 months. We operate in a fairly competitive niche, however the traffic is abundant...there are several sites in our niche receiving 300,000+ uniques per month. Needless to say, we would like a bigger piece of the pie.
So to gain a larger share of the market we have just finished creating some applications which are similar to what our larger traffic-generating competitors use, but with a new and fresh look and feel. And this is what we'd like to market and create press releases around...
So to use the widget example our applications use the following url structure:
as well as
so by creating this application we have also created hundreds of new dynamic, SEO friendly pages which we would like to show off by issuing press releases.
How would you successful marketers out there go about gaining exposure for your new apps if this was your site? How much would you expect to spend? Where can you issue press releases that have the best chance of getting picked up by the major media outlets (Yahoo, CNN, etc)? If there are older discussions that provide good amounts of info on this subject, I would love to see a link to those as well!
No one on our team is really experienced in this field and we would love some expert advice :)
I guess we should also note that we have spent roughly $10k on the development of these new apps... (if that helps determine the amount we should pay for marketing)
Look forward to your responses! thanks