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In Text Advertising

     

cybergal

12:46 pm on Mar 25, 2010 (gmt 0)

5+ Year Member



I recently came across In text advertising ..What sort of impact does it have on SEO?..positive or negative?

goodroi

11:54 am on Mar 27, 2010 (gmt 0)

WebmasterWorld Administrator goodroi is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



search engines dont like it because when done correctly it can significantly boost rankings and brings up some ethical editorial questions. if you go down this road do your research first so you understand the risks, rewards and the right and wrong way to do this.

CainIV

4:31 am on Mar 30, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



search engines dont like it because when done correctly it can significantly boost rankings and brings up some ethical editorial questions


In other words, most times, search engines love it.

martinibuster

5:09 am on Mar 30, 2010 (gmt 0)

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



You said it Cain. There's more between the lines of goodroi's post than one suspects. :P

search engines dont like it because when done correctly


Which can also imply that search engines would prefer it be done incorrectly so they can keep the SERPs clean. What is the wrong way? I think most people can think that through.

when done correctly it can significantly boost rankings


Problem for the search engines because it's hard to detect which is a legitimate citation and which is the product of a commercial transaction.

and brings up some ethical editorial questions.


This is an important one to consider, especially because generally the higher quality websites generally tend to be ethical.

if you go down this road do your research first so you understand the risks, rewards and the right and wrong way to do this.


Translated:
Be sure to visit the link development library [webmasterworld.com].

;)

JS_Harris

6:10 am on Apr 8, 2010 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Neutral if it is done with java and/or has nofollow. Negative if its a normal HTML link and you're the party adding them to your site.

CainIV

5:50 am on Apr 9, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Neutral if it is done with java and/or has nofollow. Negative if its a normal HTML link and you're the party adding them to your site.


I don't think this describes it well enough or is accurate enough.

There is no negative to linking out to another authority website for example.

And if you own an authority website, there is no negative to obtaining a dofollow in-content editorial link.

Regardless if money exchanged hand or not.

1script

5:46 pm on Apr 13, 2010 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



I wonder if it would be safe to assume the OP was asking about in-line text ads by the likes of IntelliTXT, Kontera, Clicksor and such. you know, those pesky pop-up ones when you hover your mouse over.

I've been using several of those networks in the past and I'm growing very tired of them and I'm just on the fence about pulling all of them off. They used to work a year ago or so but since then the effectiveness went down. But even more than that, in the light of Google's latest stand on page load time used as a ranking factor, I've looked at the JS-generated code. Their code (don't want to name any networks - it's pretty similar between them) is a poster child for bloated code. Abandoned images in CSS, dozens of DNS requests going to any number of very strange looking domains, nothing cacheable - you name a site speed issue, it's there!

I wonder if anyone here has already pulled a plug on the in-line ads and has any feedback on the results.

Thanks!
 

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