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Text Links on Newspapers


5:52 am on Mar 7, 2010 (gmt 0)

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I've been looking at a few small town online newspapers for link building for our e-commerce automotive site. Down the right side of the column they provide 3-5 text links for a fee. All the pages appear to be high quality sites, but a link on one paper will produce hundreds, if not thousands, of links since the links get copied on each page of the paper.


1. How would Google handle quickly getting a lot of links from the same site?

2. Would this be considered a paid link or advertising?
6:03 am on Mar 7, 2010 (gmt 0)

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It's Google's preference for text links to be nofollowed. If someone filed a spam report on them them and your site came under a hand check then it's possible those links would be devalued.

Most newspapers run their links via JS or a redirect. Check the code to see if that might be happening.
5:58 pm on Mar 15, 2010 (gmt 0)

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It was a sad day when newspaper companies realized they were passing out pagerank and it was a valuable commodity. Then they started with the nofollow and js redirects etc. Giving themselves a boost in ranking and denying people like me an easy way to rank high.
5:31 am on Mar 18, 2010 (gmt 0)

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Sit down and figure out where you might find people interested in your service, that's where you want your links! (and that's where Google will want to find them too)