I've been looking at a few small town online newspapers for link building for our e-commerce automotive site. Down the right side of the column they provide 3-5 text links for a fee. All the pages appear to be high quality sites, but a link on one paper will produce hundreds, if not thousands, of links since the links get copied on each page of the paper.
1. How would Google handle quickly getting a lot of links from the same site?
2. Would this be considered a paid link or advertising?