I have a question regarding blog posting, i have an ecommerce website (example.com) by which i am selling gifts for UK market. I have creating a new domain with the same domain with added blog into it (exampleblog.com), it's a separate one domain. Now i am writing unique content blog and submitted on that domain and linked our websites with relevant keywords. So could anybody suggest me this is right process of blogging or will i different different blogs with relevant keywords in wordpress or blogger and then submitted these post into it with our websites links.
I will appreciate if someone guides me for the same.