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Forum Moderators: martinibuster
I'm really shocked how many people don't know how to do this. Most of them don't even know the difference between an email address and a web address.
The product I sell, people don't understand. We've developed a methodology that explains to people what they need to know to make a purchasing decision - avoiding all our industry jargon. I get thanked routinely for it, and our clients are fiercely loyal because of it.
If I was running into this roadblock while building links, I'd be looking to turn it on it's head to get links where others can't.
Off the top of my head, I'd try suggesting that you'll contact their webmaster directly with the instructions. Then email their webmaster with 'your client wants this added to their sites'.
Wheel's right on in that keeping things simple/stupid enhances one's chances of success.
Problem for most is being able to do an "out of body" and think like someone who's not in your industry or has your level of knowledge in...whatever.
I don't claim to know how to assemble a 2 stroke motorbike motor from scratch, but I can comprehend it and hire others to do it. As long as I understand the idea.
I agree with you brick. Many business owners who do get online are then subject to the learning curve.
Most owners have a difficult time delegating and passing control decisions to others in the company.
Those in ecommerce, dealing with customers, will probably agree with that.
10 years ago, it was people saying, "I've never ordered online before", and they were nice about it - it was new and exciting to them. They had disposable income, and were happy to part with their money.
Now, they've been replaced by rude people who don't take the time to actually READ anything, and expect merchants to use their psychic ability to figure out the typos in the addresses, etc.
The solution to this is not for the rest of the world to learn our terminology.
they tend to be extremely enthusiastic at first too