Link to what URL?

[mkterbynite]

Hi,

Should I be linking to my front page or the specific page that I want to build traffic for. Lets say for example that my site is www.example.com, and i have a list of New York widgets at www.example.com/newyorkwidgets. If I want this latter page to rank high, will there be any affect if I get lots of relevant high PR links to example.com only?

I hope this makes sense, it's just something I have wondered.

[edited by: martinibuster at 10:26 am (utc) on Jan. 24, 2010]
[edit reason] Removed specifics. [/edit]

[martinibuster]

Home pages, if the topic is broad, should generally rank for general queries. Granular pages should rank for more specific queries.

Home page should rank for "widgets" while a deeper page should rank for Widgets in New York. Makes sense for the user, makes sense for you because conversions will be higher if a new york searcher lands on a new york page, whether you are after an affiliate sale or a click. Build links accordingly.

Good luck.

[mkterbynite]

thanks martinibuster!

[piatkow]

A lot of sites will only link to the home page. I built a site once where I built links to two different landing pages depending on the context of the linking site. About half of the sites that responded to deep link requests still linked to the home page.

Despite that all relevant search terms are ranking high and linking to the most appropriate pages.

[brickmarketing]

If it is something really targeted than linking to that specific page would be wise but if it is a bit more broad than the homepage would be fine.

[franky123]

If home page of your sites get much traffic as well as good PR then it is beneficial for inner pages as well. There is much chances to get high PR of inner pages too.

Thanks
Franky

[OB1 Marketing]

I was actually wondering the same thing. SO thank you for your answer. In addition Is linking the best way to build a PR score on a new or older domain?

I manage a few dozen home improvement related websites. Mostly roofing and contractors. Some are new domains some have a few years on them. I was told this matters? Not sure?

Should I link one of my other home improvement sites with a existing PR score to the new site with no PR? Is there a better way?