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I would think since it may be a lot easier to get a link from one vs the other that perhaps google would devalue links from social networks just a little bit more.
Just a theory. Any idea?
I usually avoid websites where users can freely add or remove links at will. It's a no-brainer if you ask me.
Links gained through editorial merit is the way to go. I know it sounds easier said then done, but slow and steady wins the race ;)
the search engines want to see you active in social network
Volvo's - this should be a topic of tweets and facebook? Annuities? Road paving equipment? etc. etc. If you're in those markets and are tweeting, I'd say you're pushing the spam envelope, not much different than autosubmitting to directories in terms of quality.
Not that I have an opinion on the OP, but suggesting teh SE's have a preference that businesses jump into social media, I'm not so sure.