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This guy has created a blog on BlogSpot and writes an article a day related to our topic. The blog has solely been created for the purpose of sending visitors our way.
Is this acceptable policy, and does it work? Can it harm your rankings? Too close to spam?
I am not sure... What do you think?
You'll get maximum rankings boost (and traffic) from getting articles placed on a wide range of well-established blogs whose topic touches yours. Google loves these at the moment.
I've hired someone to do some link building
This guy has created a blog on BlogSpot and writes an article a day related to our topic
Call me paranoid but he is building a source of traffic (and then bringing visitors to your site) but the thing is, he has the source, he is building something that is not yours and you have no ownership.
In other words I think you might be paying the guy to build something he might use anytime for something else, even to put Adsense on it. Just my opinion.
Fact of the matter is, building a network of blogs on different IP addresses, with unique, related content pointing at a variety of sites (not just yours) interlinking and pointing links at the whole network works in all types of markets and is being done by the best seo firms today.