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Ecommerce Link Development

7:18 am on Nov 11, 2009 (gmt 0)

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Hi all,

I have a quick query about something that I've seen carried out recently.

A single company has multiple non-identical domains which market the same product.

The ecommerce sites are essentially the same (different colours, different logo), but for each TLD used (e.g. let's take .de as an example) there will be 2 or 3 domains:


So when someone searches for 'cat' or 'house cat' these would appear on the same google results front page.

Within the sites themselves, there is a fair amount of cross linking to the other same-company-owned sites on different TLDs.

There are also blog pages (again, same company) that point back to the ecommerce sites.

Is this something I would be able to duplicate without issues from Google? I was wondering particularly about the multiple 'skins' for the same shop essentially. It seems to work quite well for company A :)

7:34 pm on Nov 11, 2009 (gmt 0)

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WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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votes: 121

You'll need to develop different content and backlinks for the sites if you try to do that. However it's risky because you'll essentially be open to having your sites banned should someone report those sites to Google.

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