How single article can bring many backlinks?

Read somewhere that a single article directory submission can bring several backlinks

[careerskk]

Hi,

I am a beginner in SEO. When I was reading about article marketing, i happened to see a claim stating a single good article can bring hundreds of backlinks. I am not able to understand how. From my understanding a single article can bring only one or two backlinks. Can anyone correct me if I am wrong?

[onlineleben]

other webmasters can take your article from the article directory and post it on their sites as content - they have to keep all links you have in the article as well as in your bio working, so the more your article gets distributed, the more backlinks you will gain.

[careerskk]

Hi, Thanks a lot for the reply. Based on your reply I am getting few doubts:

1) What if the webmasters who take article do not preserve the backlink and author bio.

2) I remember reading somewhere google penalises duplicate content. In case if webmasters copy paste the same article into their sites, won't they get penalised for posting duplicate content.

3) In case if posting same article in several websites by several webmasters is perfectly alright, then can it be compared to posting the same article to several directories by the author himself. I am asking this because, several article directories ask us to post only unique articles.

4) I have heard of several SEO companies who submit same article over to hundreds of directories. Is this a white hat method.

Thanks in advance. Would be grateful if you can help me on these doubts.

[onlineleben]

1) thats what some people call stealing content. Teh article directories ask users to publish the article in full including bio links etc.

2) not all articles get published and a proven route to prevent the duplicate content issue is to write an introduction and maybe a summary on this article, so in the end you have a customized page .

3) see above and also keep in mind that every link counts in some way or another. To those directories that require exclusivity just provide them something exclusive (see #2 above)

4) don't know if this massive approach will trigger dupe content filters

[careerskk]

Hi I have a couple of articles live on [an article directory] . Is it ok if I submit the same article ( with article source link ) to several directories ( after all I am the author )?

[edited by: martinibuster at 9:04 am (utc) on Nov. 3, 2009]
[edit reason] Removed specifics. [/edit]