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I've been approached by a company that can produce links for me following certain link quality paramaters (linked from relevant pages, links are PR 1-4, no links from FFAs or bad neighborhood sites, not more than 100 outbound links per page, etc).
What is the harm in using a service such as this to "get started" with 50 or so links? I've seen reference to bad links incuring a penalty. What exactly are "bad links"?
Thanks for your help..
[edited by: martinibuster at 11:59 pm (utc) on Oct. 6, 2009]
[edit reason] Fixed title. [/edit]
What is the harm in using a service such as this...
Spammy link builders will tell you they use ethical link building processes, especially when they're not. They will lie to you and say they are developing one-way inbound links when in fact they are building three way links or worse. Some buy blocks of links on web pages then resell them. Others utlilize Wordpress themes in conjunction with variations of the above.
A common technique is the scenario where a so-called "link builder" uses the link building fee to buy links from 3rd party text link sellers then keeps the difference as their fee for "building links" for you. That's not a link builder, that's a shopping assistant. You can open an account at a text link selling website and buy those links yourself for a lot less. Why pay someone to do it for you?
Is there potential for harm? Hell yeah. I know of these scams because I've reviewed sites that have been burned because of those techniques and many more.
I've been approached by a company that can produce links for me...
How were you approached?
red flag #2-they're always in a country where I have little recourse if something unethical should happen.
red flag #3-they can't put together an email with a half way descent sentence structure..maybe not that bad since I have a hard time with that as well :)
red flag #4-they promise high quantities of links--like 50 or 100 per month--from PR 4, 5, 6 websites..yeah right. Plus, you don't need lots of links, just the right ones.
lastly, quality link building (actually any discipline for that matter) is hard work and can't be done cheaply.
Either do it yourself or hire a person in your area to work for your link building campaigns. The benefit to taking it on yourself is that you learn what work/doesn't and what's quality/isn't and in turn can teach others for your benefit.
Of course, what martinbuster said is spot on to, it just sounded like a service I have seen a lot lately