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How reliable 301 Redirects are in terms of link building?



1:09 pm on Sep 12, 2009 (gmt 0)

5+ Year Member


How would you answer the following concept...

I'm planning on launching an affiliate program and was wondering if I could actually get any benefit in terms of link juice from affiliate links.

What I mean is my affiliates will get links such as example.com/?affiliate_id=123 or example.com/affiliate_id/123 doesn't really matter. I will use a 301 redirect to redirect to example.com.

So my question is would GYM consider all the incoming links from my affiliates the same way if they were direct links to example.com? In other words am I going to get any link juice to my main domain this way?

Also please note - I exclude the "nofollow" attribute and any other stuff here that may or may not have any significant impact - the question is specifically towards the 301 Redirect.

Thank you for your time and input!


7:07 pm on Oct 7, 2009 (gmt 0)

10+ Year Member


I would be interested in understanding this more myself. One of our main competitors uses a 301 re-direct on affiliate links and drives the link juice to a targeted page on their site using specific anchor text. This has helped them tremendously in ranking for a ton of tail terms.

So I'm thinking of doing this with out site and affiliates but not sure If this goes against any Google guidelines. We certainly dont want to be penalized.


1:19 pm on Oct 11, 2009 (gmt 0)

5+ Year Member

Yep - exactly my concerns. I'd really appreciate it if a veteran of SEO could shed some light onto the 301 issue.

I'm also thinking of using 301 to track which links get me traffic. In other words I'll be asking for links that will not point directly to my main page eg. example.com but to example.com/link_123 then that link will 301 redirect to example.com.

This way I will know that Site 123 has sent me #*$! visitors this month, but I will ALSO get the link juice... or at least that's my idea.

I'm still trying to find some reliable answer to that question, experimenting with my main site doesn't seem like a good option and creating a new one to test this will both take a lot of time and will probably return unreliable results.


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