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Interviews - Content Development Tactics

How to leverage this content for SEO purposes



8:06 pm on Aug 26, 2009 (gmt 0)

5+ Year Member

Recently a poster (tedster I believe) made a brief comment that I think was not really addressed to my liking :)

He said that a great way to develop content was to reach out to industry pros and ask for an interview. Not only would you be getting some unique and interested content, but the interviewee would probably link to your site (assuming they maintain a site of their own).

I was intrigued by this interview idea, and decided to reach out to some pros myself. I got one bite...from a very well respected individual in my field of interest. They agreed to do a phone interview.

My ultimate goal is to use this piece as linkbait to boost keyword rankings/traffic for my client's site. The only problem is....their website doesn't have a logical place to host the interview, not like a blog or news site would have.

However, we do maintain a blog that is affiliated with the client (it has their branding and everything) where the article could more logically be hosted. However, the blog is on a separate domain entirely, and is brand new (PR 0!)

Let's say I get this interview, and it has some really killer content/linkbait. What do you guys think the best way to leverage the piece? Basically, if I managed to get a bunch of random (with no specific anchor text) links to the interview hosted on my PR 0 blog, could I use this popularity to drive traffic/PR/SEO Keywords rankings to my clients site?

I hope that makes sense...sorry for rambling. Thanks guys!


9:33 pm on Aug 26, 2009 (gmt 0)

WebmasterWorld Senior Member wheel is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Well, if you're doing it for link bait to your client's sites, then I'd say your best bet is to figure out how to publish it directly - even if it doesn't fit naturally in the site design.

Ted's idea is a very good one. In fact I've created another new blog recently, and my intention is to populate it primarily with interviews from experts. When i publish an interview I'll then go chasing links for that interview - everyone I know will get a link beg.

So the interview will help the 'popularity' of the site....and the popularity of the site should help me get better folks to interview.

There's an author in my industry who's got a new book coming out in October. I'm going to approach him for an interview. He should bite, because he'll get to plug his book. But then I've got this well known author interviewed as one of the opening posts on my blog - I let everyone know, get some links, and awaaaay we go!

Also, I'm lazy so I'll let others write my blog articles :).

that's the plan anyway.


10:43 pm on Aug 26, 2009 (gmt 0)

5+ Year Member

Thank for the input Wheel. What exactly do you mean by "...publish it directly - even if it doesn't fit naturally in the site design."?

To let you know, I do have some input (albeit minimal) on the clients site design and content management...I'm really just doing SEO/Linkbuilding. Are you saying that it would better to suggest they MAKE a place to host interviews on their site this and drive links directly to the content?

Is there a way to host it on the blog we built (and have full control over) and somehow get some juice to my client's site for the keywords associated with the interviews' content? This would be preferred if possible because I am also trying to build our assets (these blogs). I just figured if there was a way to kill two birds with one stone that would be wonderful!

Let me know if you think this is possible. Thank you in advance.


9:07 pm on Aug 28, 2009 (gmt 0)

5+ Year Member

Sorry to bump this thread, but I just conducted the interview today and it went GREAT! I got some awesome, linkable (I hate to use the word viral...it has been butchered to death) material.

Wheel (and anybody else)....do you still think the best thing to do would be to host it on the clients site? Because we were kind of thinking of hosting on our new blog, getting some traffic via tweets, reddit, whatever...and then somehow leveraging this to help our clients site. Do you suppose if I just used proper anchor text within the interview preface and linked to the clients site that would be enough to help the clients site rank for those keywords? Remember that this blog does not currently have a PR :(

Any sneaky linking tactics or tactics involving spreading the word about this interview would be great!


11:59 pm on Aug 28, 2009 (gmt 0)

WebmasterWorld Senior Member wheel is a WebmasterWorld Top Contributor of All Time 10+ Year Member

The tactic I use to spread the word is to ask. Repeatedly and often. Will you link to me? Will you link to me? Do it a bit better quality than that of course, but the more you ask, the more you'll get.


1:14 am on Aug 29, 2009 (gmt 0)

WebmasterWorld Senior Member tangor is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

Decide where you want the benefit first: your blog or your client's site. If hosted at your blog your client won't get as much. If hosted at your client your blog won't get as much. Whatever you decide to do with the content DON'T duplicate it at both sites!

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