Which matters - the PR of the homepage or the referring page?

PR in relation to linkbuilding

[cedars]

Hello, gurus!

I'm sure this has been brought up, but I can't seem to find it.

When I do a link exchange with someone whose site content is relevant to mine, which is more important - the PR of their homepage or the PR of the links page that they will list me on?

Thanks for reading!

[ken_b]

In short, the PR of the refering page is what matters.

A longer answer involves looking at how many links are on that page.

A PR2 page with 5 outbound links may be better than a PR 5 page with 500 outbound links.

Opinions about this stuff vary though.

[cnvi]

neither.. if the link is relevant, get it regardless of the PR. PR changes as sites age. Disregard PR and focus on relevancy. If the link is relevant, get it.

[cedars]

These are great tips, guys. Can't thank you enough!