Is Link building the only way to obtain backlinks?

[kiransripada]

Hi Professionals and Webmasters,

Does everyone think that Link building is the only way to get back links to a particular website and also to rank in google SERP as well as to improve the page rank.

No other go to get back links?

Please Help me SEO Professionals with remedy's.

[longen]

The other way to attract links is by creating such innovative content that people will want to link to it, without even being asked.

[leadegroot]

of course, getting a visitor in for that initial visit without a link to send them can be a bit tricky...

[piatkow]

Not so tricky - the OP's question was about SEO. Those intitial visitors may have seen the url in letter headings, on business cards, promotional coffee mugs etc.

In general you have to communicate the fact that your site exists to other people. There are multiple channels for doing that of which soliciting links is only one. Some of those channels have SEO advantages some don't.

[pat583]

I guess, if a site is new, link building *not only* but only effective way to bring some attention to your site. You have to make an effort in the beginning. When your site becomes authority in a particular niche, people will start linking themselves. Yes, it is a lot of work in the initial stages.

[kiransripada]

Hi Pat/ Other SEO Professionals

Thanks for the valuable info.

My question is I have been working on this domain since 4 years and the Google PR is 4 & There are 12 categories and most of them are having Google PR's in my domain/website.
1,2,3...

I understood that for a new domain/website link building will help a lot in introducing or to make make my website popular in web world.

The Scenario with me different:

When i'm meeting most of the requirements (in terms of popularization of my website, getting pages ranks and good number (not so good number) of back links..Do u still think that i must continue the link building process.

Can you suggest me any other way to get healthy back links by skipping Link Building?

[piatkow]

If you are actively trying to acquire links then I would call that "link building". All other link acquisition is passive and based on others finding your site and being interested.

Once you have built an effective portfolio of inbound links you don't just stop, you just change the emphasis. That portfolio will gradually decline as sites restructure, shut down, change hands etc and you may loose deep links when you make changes to your own site. Acquiring new links will no longer be a major driver but it is something that should be at the back of your mind all the time.

[simonheng82]

my opinion is, asking for exchange link is actually not that effective in SEO point of view, unless if you can get one way link. Also, it is very much depends on the quality of the backlink, preferable the higher the PR, the better..

[aristotle]

If you have a new site with little traffic, it won't get many "natural" links because very few people will see it. So in the beginning you need to build some links.

But eventually, if it begins to get traffic from search engines, as more people see it and are impressed by it, some of them will start linking to it voluntarily, with no involvement on your part. These new backlinks will improve the rankings even more, further increasing the traffic, which will generate even more natural backlinks.

Thus it becomes a "snowball effect", with more traffic leading to more backlinks, leading to better rankings, leading to more traffic, etc.