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Creating a value proposition when asking for a link

     
4:36 am on May 9, 2009 (gmt 0)



In your opinion, what is the best way to go about creating a value based proposition when emailing a big(er) site to ask them to link back to you?

Sites just don't link back to you unless they have a reason to....for the most part. I'm wondering what is the best way to approach these types of link request and perhaps an example or two of the language/tone of voice that would be most successful.

5:31 pm on May 9, 2009 (gmt 0)

10+ Year Member



I find that larger websites tend to convert better than smaller ones even without struggling to communicate the value of the offer. Ultimately, I think its a function of the research--we try to approach larger websites that are on topic with us but not commercial so as not to threaten their business.
5:50 pm on May 10, 2009 (gmt 0)



What if you are just starting out with a new site....and you have 15-20 articles....what would be a good strategy to get some of the bigger sites to take notice?

The only thing I can think of is to visit the bigger sites, find a hot topic that they are writing about then write a related (controversial) article on that subject and then email them for their consideration.

6:59 pm on May 10, 2009 (gmt 0)

10+ Year Member



Unless your site is blatantly overly commercial, it will have value to others.

I keep my link request approach rather simple and it tends to work out. There are websites out there (bigger and smaller) that take pride in providing "excellent" resources to others--that's where you want to be. I simply research my keyword space, make VERY long list of prospective websites to contact and then email to them.

8:23 pm on May 11, 2009 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



The only thing I can think of is to visit the bigger sites, find a hot topic that they are writing about then write a related (controversial) article on that subject and then email them for their consideration.

you definitely want to refer to the post to which you are responding or supporting on your site. the following thread discusses ways in which webmasters on this forum have reached out for inbound links - there are 2 samples on page 3; but take a look @ the whole thread - it was good enough to make the library:

How To Ask For A Link (Email)
[webmasterworld.com...]

10:49 pm on May 12, 2009 (gmt 0)

5+ Year Member



You're right...no one is going to link to you for free.

I notice that sites respond better to some sort of a sponsorship. Offer them complimentary products or discounts in return for giving you a link. If you have an affiliate program, you can offer that as well.

You might get lucky if you have a unique enough product or service that they'd willing to link to free of charge.

3:00 am on May 13, 2009 (gmt 0)

10+ Year Member



Other sites will indeed link to you "for free"...if your site is of perceived value to them (their users). There are plenty of sites that could care--and/or know--less about links, seo, etc.
8:23 am on May 19, 2009 (gmt 0)

10+ Year Member



I try and create value by giving useful free advice customized to the particular website I'm trying to target. I also scan their website for broken links and use that information to try and develop a relationship.
3:36 pm on May 19, 2009 (gmt 0)

10+ Year Member



menton,

The free advice idea is interesting...can you expand on that? Do you have mini articles written with your link in it, etc?

 

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