Is a domain link better or keyword link?

Eg...is www.abc.com better or keyword_link better?

[hulahoop]

Eg...is www.abc.com better or keyword_link better?

I guess if it is just abc.com then it would give points just to the site domain but they keyword link would be for that particular keyword itself. What would be better if I were to start looking to get sites to put my link on their sites?

[martinibuster]

I prefer both. My personal take on it is like this: A domain link is a vote for the content on the web page. An anchor text link is more specifically a vote for the keyword phrase, meaning it might be a narrower focus.

A one-word keyword phrase anchor can be combined with what's on the page to boost the ranking for the combinations. Not sure about multiple word phrases, but I suspect it narrows down the possibilities.

[hulahoop]

Ok. thanks. that makes sense. so we should have both ... mix it up right?

[Lord Majestic]

If you already rank well for your domain name then anchor text link might be better.

[nealrodriguez]

in my experience, it's pretty easy to rank for your own domain. if you would like to rank for more generic keywords that can be queried by your target market, i'd also go with the keyword anchor text.

[potentialgeek]

What would be better if I were to start looking to get sites to put my link on their sites?

A link from another site to yours without anchor text (e.g. text link with words you want to get high in SERPs) feels like a wasted opportunity.

You need to be careful, though. Some webmasters don't like being told what anchor text to put in their outbound links. If your site's home page has a nice title, it's easier for webmasters to use it on their site.

[nealrodriguez]

You need to be careful, though. Some webmasters don't like being told what anchor text to put in their outbound links.

agreed; i never include anchor text in link requests; i will provide it if i am asked by the webmaster; i get that from a lot of people who want to link to me if i helped them in any way - traffic, advice, etc.