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Similar keyphrase anchor links

Any synergy?

         

bleached

10:07 am on Feb 14, 2009 (gmt 0)

10+ Year Member



Imagine I have 2 keyword phrases that i´m trying to target, however, both Keyword phrases are very similar. Would each keyword phrase work in synergy with each other or would they be classified in search as two totally different keyword phrases.

For example:
red widget1 widget2
red widget1 widget3

Maybe this widget3 would be just the plural of widget2. Would the first phrase boost the second phrase and visa versa in SE positioning?

ogletree

7:42 pm on Feb 16, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Yes it would increase both. Be careful though and don't use the same anchor text on all your links.

bleached

8:09 am on Feb 17, 2009 (gmt 0)

10+ Year Member



Cheers ogletree.

Would keeping the anchor text but varying the where the link points (such as to a deeper link) be ok? Or would it be wise to change both variants?

martinibuster

8:14 am on Feb 17, 2009 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Would keeping the anchor text but varying the where the link points...

As a general rule, always link to the best page for the search query. Point your anchor text to the best match on your site. When people do a query, see your listing, click through and land on that page, it is essential that it satisfy their craving for "red widget1 widget3". Otherwise they're going to back out and everyone's time was wasted, yours, the visitors, those who linked to you and Google. ;)

ogletree

1:28 am on Feb 18, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Remember it is not all about anchor text. A link still gives value no matter what the anchor text. You can have a bunch of links that say "click here" and it will help you rank better. Especially if it is deep linked. This combined with good internal linking can help as well. It is good to study wikipedia. That site is the poster child for SEO. Lots of internal linking that is on topic. The nature of their linking scheme is like silo strategy.

bleached

12:47 pm on Feb 18, 2009 (gmt 0)

10+ Year Member



Be careful though and don't use the same anchor text on all your links.

What would be considered as over using the same anchor? Are we talking about 10 times, 100 times or more?

Shaddows

1:51 pm on Feb 18, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



There's no hard number there, but it will a propotion of links.

My experience of Google is that use ratios and statistical averages in many calculations. They could (for example) tag 'too much' as more than 2 Standard Deviations from the average

ogletree

6:00 pm on Feb 18, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



The whole thing about google is bulk. If you do anything in bulk that sends up red flags. There are lots of things that are no problem in proportion but if you go hog wild on it you will get a penalty. What google wants is for sites to rank that should rank.