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When I am building backlinks I am aiming for relevant, quality ones. If I am in a musical instrument forum I sometimes want to direct people to a specific product to meet their needs.
My question is what is the more significant anchor text - the name of the product as per our website listing, or for the anchor text to be a keyword. For example, for am I better having the link as the precise product name or having the product name as just text, followed by the keyword, as anchor text, as the hyperlink?
Also, you will find the generic name more competitive and thus harder to rank for than product names. Interlinking between the product pages and 'pillar' generic page should help both rank for their targetted keywords over time.